Pearl Lemon Experiences
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Brand activation & experiential marketing case studies

Brand activations, corporate events and exhibition stands delivered by Pearl Lemon Experiences. Named brand activations, corporate hospitality for global technology and media teams, and food and beverage concepts we designed, staffed and opened. Every entry lists the client, the constraint, what we actually did and the numbers we recorded.

Pearl Lemon Experiences case studies: 36 projects for brands including CHERY UK, Adidas, WWE, Marriott International, Statkraft, Microsoft, Amazon, Charlotte Tilbury, Vodafone UK, Reuters Events.

Brand activations

Multi-day and multi-site activations for luxury, retail and entertainment brands, where the brand itself is on show and service standards are non-negotiable. Planning something similar? See brand activation services.

Branded coffee bar set up for a brand activation
Jaeger-LeCoultreLondon2024

Jaeger-LeCoultre: a 10-day luxury retail coffee activation

Pearl Lemon delivered a 10-day coffee activation for Jaeger-LeCoultre with two specialist baristas, serving 4,006 cups without a single day of service failure in a space-constrained luxury retail environment.

Luxury watchmakingMulti-day in-store coffee activation
Days delivered
10

Days delivered

Cups served
4,006

Cups served

Specialist baristas
2

Specialist baristas

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Live brand activation running in London
Charlotte TilburyEuropean airport terminal2024

Charlotte Tilbury: a European airport activation for the Summerline launch

Pearl Lemon delivered a European airport activation supporting Charlotte Tilbury's Summerline launch, staffing a travel-retail environment where every guest interaction has to land in under two minutes.

Luxury beautyTravel retail product launch activation
European airport terminal
1

European airport terminal

Summerline campaign support
Launch

Summerline campaign support

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Brand launch activation in progress
Hackett LondonLondon2024

Hackett London: a matcha stand for a store launch

Pearl Lemon built and staffed a matcha stand inside a Hackett London store launch, giving the retail floor a reason for guests to stay in the space rather than pass through it.

Menswear retailIn-store launch activation
Store launch delivered
1

Store launch delivered

Live retail environment
In-store

Live retail environment

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Product launch event activation
Boohoo x Kourtney Kardashian BarkerLondon2024

Boohoo x Kourtney Kardashian Barker: a luxury matcha activation

Pearl Lemon delivered a luxury matcha activation for the Boohoo x Kourtney Kardashian Barker collaboration launch, built for a room of press, talent and content creators.

Fashion & celebrity collaborationCelebrity collaboration launch activation
Collaboration launch
1

Collaboration launch

Matcha serve specification
Luxury

Matcha serve specification

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Pop-up brand experience set up for the public
L'Or Espresso / Hot PickleUnited Kingdom2023

L'Or Espresso with Hot Pickle: three pop-up coffee activations

Pearl Lemon staffed and ran three L'Or Espresso pop-up coffee activations with Hot Pickle, training the crew in a single day to hold one identical serve standard across all three dates.

FMCG & brand experienceMulti-date pop-up activation programme
Pop-up activations
3

Pop-up activations

Crew training
1 day

Crew training

Serve standard across all dates
1

Serve standard across all dates

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Experiential marketing activation with guests taking part
Corporate clients (Pearl Lemon Group)London2023–2024

Seasonal corporate activations: Halloween and Chinese New Year

Pearl Lemon designs and delivers seasonal corporate activations — including Halloween and Chinese New Year programmes — where the calendar moment carries the internal engagement objective.

CorporateSeasonal themed activations
Seasonal programmes
2

Seasonal programmes

Immovable delivery dates
Fixed

Immovable delivery dates

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CHERY UKLondon2026

CHERY at Future Stores: a nine-day bubble tea bar on Oxford Street

We ran the live bubble tea bar inside CHERY's Oxford Street launch experience at Future Stores: nine days of branded drink production, planned around 1,850 drinks with a 345-drink peak day, restocked and reset daily inside a working retail environment.

AutomotiveMulti-day live bubble tea activation
Service days
9

Service days

Drinks planned
1,850

Drinks planned

Peak-day plan
345

Peak-day plan

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AdidasLondon2025

Adidas ADIZERO: four days of performance hospitality across London Marathon weekend

Across four days of the ADIZERO programme in central London we delivered branded performance drinks and nutrition for roughly 2,000 planned guest visits, running sustainable serviceware and logistics across several sites, including a disused tram tunnel.

SportswearHigh-volume branded performance hospitality
Event days
4

Event days

Guest visits planned
~2,000

Guest visits planned

Central London locations
3

Central London locations

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Charlotte Tilbury BeautyDenmark, Paris, Cyprus and Luton2025

Charlotte Tilbury Summer '25: a branded drink rolled out across four markets

We created premium 100ml branded juices for Charlotte Tilbury's summer 2025 activity and managed the whole chain: recipe, bottles, labels, compliance, cold chain, customs and delivery into four markets.

Luxury beautyBranded bottled beverage activation
Markets delivered
4

Markets delivered

Branded bottle format
100ml

Branded bottle format

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Corporate events & hospitality

Office, studio and workplace events for global technology, media and finance teams — delivered to fixed windows and headcounts. Planning something similar? See corporate event management.

Waiting staff serving guests at a corporate event
AmazonLondon2023

Amazon: a seated lunch and afternoon tea on a 45-minute turnaround

Pearl Lemon delivered two separate services — a seated lunch and an afternoon tea — for 60 Amazon guests in one day, resetting the room between them in 45 minutes.

TechnologyDual-service seated lunch and afternoon tea
Guests across both services
60

Guests across both services

Services in one day
2

Services in one day

Room turnaround
45 min

Room turnaround

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Brand activation design and production work
ITVLondon2023

ITV: a branded bubble tea drop-off to a live broadcast schedule

Pearl Lemon delivered a branded bubble tea drop-off to ITV for a fixed 11:45am arrival, giving a broadcast team a break that fitted the production schedule instead of interrupting it.

Broadcast mediaBranded bubble tea drop-off
Fixed arrival time hit
11:45

Fixed arrival time hit

Flavour range served
Multi

Flavour range served

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Canapés and drinks service prepared for a corporate reception
CentivaLondon2023

Centiva: passed canapé, beer and wine service in an office

Pearl Lemon turned a Centiva office into a proper drinks reception with passed canapés, beer and wine — a hosted service format rather than a buffet table.

FinancePassed canapé and drinks reception
Hosted service format
Passed

Hosted service format

Drinks service delivered
Beer + wine

Drinks service delivered

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Colleagues enjoying coffee and food at a workplace event
BromptonLondon2023

Brompton: afternoon tea catering

Pearl Lemon delivered afternoon tea catering for Brompton, using a format that gives a workplace a sense of occasion without taking a full day out of the schedule.

Manufacturing & designAfternoon tea service
Format delivered
Afternoon tea

Format delivered

Delivery setting
Workplace

Delivery setting

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Event staff managing service on site
UK workplace clientUnited Kingdom2023

Workplace BBQ: grill and serving staff deployment

Pearl Lemon deployed two grill and serving staff to run a workplace BBQ, taking the cooking and service off the client's own team.

CorporateOutdoor BBQ staffing
Grill and serving staff
2

Grill and serving staff

Client staff working the event
0

Client staff working the event

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Vodafone UKVodafone UK sites2025

Vodafone: a Spring '25 programme of internal event catering

We ran a recurring Spring 2025 catering programme for Vodafone's internal activations: brand-aligned canapés and light bites, with consistent full-service delivery across several events.

TelecomsRecurring full-service corporate catering
Programme period
Spring '25

Programme period

Event cadence
Bi-monthly

Event cadence

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VaronisBirmingham2025

Varonis: an 80-guest executive breakfast in Birmingham

We delivered an 80-guest executive vegetarian breakfast for Varonis in Birmingham, styling the whole spread within a tight morning access window and keeping gluten-free food separate.

Data security softwarePremium vegetarian breakfast with set-up
Guests
80

Guests

Breakfast service
1 hr

Breakfast service

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Concepts & builds

Consumer-facing food and beverage concepts designed, staffed, trained and opened from zero. The same operating discipline a pop-up, stand or long-run activation needs. Planning something similar? See all experiential services.

Barista serving coffee to guests at an event bar
LeBell CafeUnited Kingdom2023

LeBell Cafe: building a coffee shop from concept to open

Pearl Lemon took LeBell Cafe from an empty site to a trading coffee shop — concept, menu, equipment, staffing and launch delivered as one project.

HospitalityFull concept build and launch
Empty site to trading
0 → open

Empty site to trading

End-to-end project team
1

End-to-end project team

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Premium catering and drinks selection laid out for guests
Matcha concept (Pearl Lemon Group)United Kingdom2023

Matcha tea shop: building a specialist concept from scratch

Pearl Lemon built a specialist matcha tea shop concept from scratch, covering sourcing, menu development and crew training for a category most operators cannot staff.

HospitalitySpecialist concept build
Specialist concept built
1

Specialist concept built

Training programme created
In-house

Training programme created

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Event beverage service counter set up for guests
Boba and smoothie concept (Pearl Lemon Group)United Kingdom2023

Boba and smoothie shop: building for high-volume service

Pearl Lemon built a boba and smoothie concept designed around peak-hour throughput — the same engineering that lets us serve 400 guests in a two-hour activation window.

HospitalityHigh-volume concept build
Throughput-led design
Peak

Throughput-led design

Guests served at Wise using this model
400

Guests served at Wise using this model

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Event manager reviewing the delivery plan with crew at a venue
Plant SumoUnited Kingdom2023

Plant Sumo: plant-based menu and delivery consultation

Pearl Lemon consulted on Plant Sumo's plant-based menu and delivery operation, building category expertise that now underpins fully plant-based event catering.

Plant-based foodMenu and operations consultation
Plant-based menu
100%

Plant-based menu

Scale operating model
Delivery

Scale operating model

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Exhibitions & conferences

Stand hospitality and sponsor activations at international exhibitions and conferences — ICE, ISE and Reuters Events in Barcelona — delivered inside organisers' build schedules and venue rules. Planning something similar? See exhibition and event companies compared.

VeliTech (via Excellent Expo)Barcelona2026

VeliTech at ICE Barcelona 2026: three days of staffed stand hospitality via Excellent Expo

At ICE Barcelona 2026 we staffed VeliTech's stand hospitality for three days through the stand builder Excellent Expo, running espresso and soft drinks and a controlled afternoon bar for an estimated 400–450 interactions.

iGaming technologyCoffee, soft drinks and controlled bar service
Show days
3

Show days

Interactions estimated
~400–450

Interactions estimated

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Pearl Lemon Experiences

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