payabl. at ICE Barcelona 2026: a branded coffee and matcha stand activation
For payabl. at ICE Barcelona 2026 we built a three-day branded coffee and matcha activation planned around 550 drinks, with self-contained utilities and staff trained for exhibitions.
Exhibition Stand Case Study — branded coffee and matcha exhibition activation delivered in Barcelona for a fintech / payments client in 2026.
payabl. · Barcelona · 2026 · Branded coffee and matcha exhibition activation
Delivered by Pearl Lemon Experiences, the events division of Pearl Lemon Group.
- ~550
- Drinks planned
- 3
- Show days
Project snapshot
- Client
- payabl.
- Sector
- Fintech / payments
- Location
- Barcelona
- Format
- Branded coffee and matcha exhibition activation
- Venue type
- Exhibition hall, Fira Barcelona Gran Via
- Dates
- 19–21 January 2026
- Volume planned
- c. 550 drinks over 3 days
- Utilities
- Self-contained water
- Branding
- Cups, napkins, aprons, menu boards
- Year
- 2026
Last reviewed 13 October 2026.
The brief
payabl. was exhibiting at ICE Barcelona and wanted drinks to bring visitors onto the stand. The brand wanted matcha as well as coffee, with branding on everything, and no reliance on stand plumbing.
The constraints that shaped it
No plumbing on the stand
Exhibition stands rarely have water. The set-up had to be self-contained.
A crowded show
ICE draws gaming and payments buyers from across the world. A stand needs a reason to stop, and fast service so visitors don't walk off.
Matcha takes skill
Matcha has to be prepared properly to look and taste right, which needs trained staff.
How we delivered a branded coffee and matcha exhibition activation in Barcelona
Commercial coffee set-up
Commercial equipment with self-contained water.
Full branding
Branded cups, napkins, aprons and menu boards.
Stock planning
Stock planned for about 550 drinks across the three days.
Venue logistics
Deliveries, access and stand set-up coordinated with Fira Barcelona.
The show and the stand
ICE Barcelona 2026 ran on 19–21 January at Fira Barcelona Gran Via. Organisers report that the 2026 ICE and iGB Affiliate editions generated €255 million of economic contribution to Catalonia and supported 7,087 jobs. payabl. posted from the show that its stand featured a VR basketball challenge alongside the hospitality.
Public sources (separate from our delivery figures)
What this proves for your brief
At a big trade show, stand hospitality is how a brand earns attention. This shows a branded coffee and matcha stand delivered abroad without venue utilities.
A Pearl Lemon Catering hospitality review
Worth every penny!
“Pearl Lemon Catering have exceeded my expectations! The staff are very friendly and attentive, they've managed to cater for all the needs of the guests. What I love most about them is their genuine eagerness to serve and make the guests happy. They are always smiling and is serving with enthusiasm. Thumbs up for Pearl Lemon Catering and thank you for making the party the best!”
A published review of Pearl Lemon Catering, a separate Pearl Lemon business — not a review of Pearl Lemon Experiences or this engagement. Read the supplier profiles on AddToEvent.
Building a concept like this?
We design, staff, train and open food and beverage concepts from zero — the same discipline a long-run activation or stand needs. Tell us the format and the opening date.
Questions we get asked about this work
Can you serve matcha at an exhibition stand?
Yes. For payabl. at ICE Barcelona we ran coffee and matcha side by side with trained staff, planned for about 550 drinks over three days.
Do exhibition coffee bars need water connections?
Not with our set-up. We use self-contained water so the stand doesn't need plumbing.
How do we start a project with Pearl Lemon Experiences?
Book a call or use the direct lines on this page. We scope the brief, the venue constraints and the dates, then come back with a staffing and delivery plan. Short lead times are normal for us.
More proof from this track
VeliTech (via Excellent Expo)