Jaeger-LeCoultre
Charlotte Tilbury Beauty · Brand Activation Case Study
Charlotte Tilbury Summer '25: a branded drink rolled out across four markets
We created premium 100ml branded juices for Charlotte Tilbury's summer 2025 activity and managed the whole chain: recipe, bottles, labels, compliance, cold chain, customs and delivery into four markets.
Brand Activation Case Study — branded bottled beverage activation delivered in Denmark, Paris, Cyprus and Luton for a luxury beauty client in 2025.
Charlotte Tilbury Beauty · Denmark, Paris, Cyprus and Luton · 2025 · Branded bottled beverage activation
Delivered by Pearl Lemon Experiences, the events division of Pearl Lemon Group.
- 4
- Markets delivered
- 100ml
- Branded bottle format
Project snapshot
- Client
- Charlotte Tilbury Beauty
- Sector
- Luxury beauty
- Location
- Denmark, Paris, Cyprus and Luton
- Format
- Branded bottled beverage activation
- Venue type
- International distribution to four markets
- Markets
- Denmark; Paris, France; Cyprus; Luton, UK
- Product
- Premium 100ml branded juices
- Volume
- Hundreds of bottles (exact quantity not recorded)
- Scope
- Recipe, bottles, labels, compliance, cold chain, customs, delivery
- Year
- 2025
Last reviewed 13 October 2026.
The brief
Charlotte Tilbury wanted a branded drink to go with its summer 2025 activity in several countries. The drink had to look like a Charlotte Tilbury product, stay cold and legal across borders, and arrive in Denmark, Paris, Cyprus and Luton on time.
The constraints that shaped it
Fresh product, four countries
Juice is perishable. Cold-chain logistics and customs paperwork had to work for EU and non-EU destinations from one production run.
Labels are regulated
Food labelling rules differ by market, so labels had to carry compliant information while keeping the brand look.
A luxury brand's packaging
Bottle, label and finish had to read as Charlotte Tilbury, not as a generic juice.
How we delivered a branded bottled beverage activation in Denmark, Paris, Cyprus and Luton
Product development
Recipe developed for a 100ml premium format suited to the summer theme.
Bottle sourcing and branding
Bottles were sourced and labels applied to brand specification.
Compliance
Labelling and food documentation were prepared for each destination.
Cold chain, customs and delivery
Temperature-controlled shipping and customs were handled end to end into all four markets.
The campaign it sat alongside
Charlotte Tilbury Beauty's 'Unreal Summer' campaign went live in June 2025, launching the Unreal Blush Healthy Glow Sticks. The brand's global social team publicised it on 18 June 2025, and VITA Daily covered it in July 2025. The register does not tie our bottles to a specific product, so we describe them only as part of the brand's summer 2025 activity.
Public sources (separate from our delivery figures)
What this proves for your brief
International activations fail on logistics, not creative. This shows we can run a branded consumable through production, compliance, cold chain and customs into several countries for a luxury brand.
A Pearl Lemon Catering hospitality review
Highly Recommended!
“The event was so successful, thanks to Pearl Lemon Catering! All of my relatives and friends told me how the staffs lighten the mood, they look very friendly and approachable and they never forget to smile! I'll invite them again to our next event, probably at my wedding this year. Thank you so much for your service, I'm indeed a happy customer, highly recommended!”
A published review of Pearl Lemon Catering, a separate Pearl Lemon business — not a review of Pearl Lemon Experiences or this engagement. Read the supplier profiles on AddToEvent.
Planning an activation like this?
Send the brief, the dates and the venue. We come back with a staffing and delivery plan. Most activation programmes we take on start at around £25k and run to six figures for multi-site campaigns.
FAQ
Questions we get asked about this work
Can you produce a branded drink for an international campaign?
Yes. For Charlotte Tilbury we developed premium 100ml juices and handled bottles, labels, compliance, cold chain and customs into Denmark, France, Cyprus and the UK.
What is the hardest part of a multi-country drinks rollout?
Keeping a perishable product cold and compliant across borders. Labelling rules and customs paperwork differ by market, so they are planned before production, not after.
How do we start a project with Pearl Lemon Experiences?
Book a call or use the direct lines on this page. We scope the brief, the venue constraints and the dates, then come back with a staffing and delivery plan. Short lead times are normal for us.
