Influencer Marketing Agency

An influencer marketing agency delivers strategy, creator sourcing, contracting, briefing, content QA, scheduling, whitelisting, paid amplification and full‑funnel reporting in one managed service. The goal is simple, match credible creators to your audience, then prove impact with transparent KPIs. We start with audience and platform strategy, then shortlist creators using quality, audience fit and brand‑safety checks. Our team negotiates usage rights, manages disclosures and coordinates content production. We schedule posts, run allow‑listed ads from creator handles and optimise mid‑flight. Post‑campaign, you receive a report with reach, engagement, clicks, attributed revenue and learnings. Influencer programs often pair well with pop‑ups or Brand Activation to turn online attention into real‑world actions, and sit naturally alongside broader Experiential Marketing plans. If you need one partner to plan, run and measure the entire workflow, PL Experiences acts as your external influencer department.

An influencer marketing agency researches, vets, contracts and manages creators, then measures results against set KPIs. We plan the strategy, brief content, check disclosures, schedule posts, run allow‑listed ads and report outcomes, all in one workflow. This reduces risk and keeps the program accountable from brief to report.

We track UTMs in GA4, verify pixels and report organic and allow‑listed ad results separately. KPIs include engaged views, CTR, cost per engaged view, cost per lead and revenue attribution. For ecommerce we track add‑to‑cart and orders. For B2B we sync leads into CRM and report qualified stages.

A standard project runs 8 to 12 weeks from discovery to final report. Creator contracting, approvals and content production drive most timing. If you have a fixed launch date, we compress steps and increase parallel work, then confirm timelines before contracts are signed.

We work with both. Micro creators often deliver efficient actions due to niche trust. Macro creators drive reach for moments that need scale. Most plans start mixed, then shift budget to the tier that proves the target KPI at the best cost.

We actively run programs on Instagram, TikTok, YouTube and LinkedIn. Platform choice depends on audience and goal. For example, YouTube supports longer demos, Instagram Stories move people to links fast, TikTok delivers trend‑based reach, and LinkedIn suits B2B credibility.

Yes. We write disclosure language to fit FTC and ASA rules, specify usage periods and whitelisting in contracts, and calendarise asset expiries. We also run brand‑safety and fraud checks before any agreement is signed to protect your reputation.

Many brands start around $12,000 for creators, plus agency fee and optional paid media. This allows multiple creators and formats, which improves learning and reduces risk. For a plan based on your goals and seasonality, Contact Us for a scoped estimate.

Share your goals, target audiences, timelines and any past results. We will propose a platform mix, creator tiers, KPI model and budget. If aligned, we move into contracting and briefing. Ready to talk dates and deliverables? Book a Call today.