What happens when you hear the term “brand tracking”—a crucial component of any marketing plan? A pointless and costly endeavour? A terrible headache?
Many brand managers struggle with effectively tracking their brand activity since they have in the past relied solely on their gut feelings or poor tools to gauge how well a campaign is doing. Furthermore, it can be too simple to get left behind as data-driven marketing decisions gain relevance.
Regardless of where you now stand about the necessity or viability of brand tracking, we can assist you in expanding your company.
Our brand tracking service enables you to keep on top of your brand’s impression by tracking brand health measures like awareness, consideration, loyalty, and associations.
At Pearl Lemon Experiences, we will customise your study to include the relevant markets and indicators, and you can view the data in the most important charts.
We provide dynamic brand analytics at the rate at which your market develops. You always have access to brand health information with our always-on platform.
Get in touch with us to learn more about our services.
Brand tracking is the process of continuously assessing the health of your brand over time. It lets you discover your target markets’ beliefs about your company and how they react to your brand messaging.
However, brand tracking offers more information than just customer reactions to your brand. It also enables you to watch rival brands, compare your brand’s success across markets, find new markets or target audiences, and even identify ones that aren’t performing.
It has historically been challenging to measure brand performance effectively. However, it is possible (and highly recommended) to track the health and success of your brand with the KPIs and tools that are now readily available.
According to a recent study, 82% of clients who have boosted their brand investment have noticed real advantages, such as improved sales and new clientele.
Companies that continuously monitor their brands also see higher rates of effect from inbound and outbound marketing, as well as a stronger sales pipeline.
Here are the reasons why brand tracking is significant in brand marketing.
Accurately tracking brand campaigns and marketing initiatives can be frustrating, as many brand managers would attest to. Branding campaigns can be difficult to measure in comparison to other marketing activities.
However, consider utilising a tool created to monitor your brand’s overall health and performance. In that case, you’ll have access to reliable data that will help you understand your brand equity and performance.
Identifying, defining, and writing communication for your unique target consumers is crucial when developing brand messaging and campaigns. When you can communicate directly with the customers most interested in your business, why waste money trying to pitch to the general public?
You can use brand tracking to identify your target markets and gather information on their reactions to your brand messaging. This data can be further divided based on audience attributes to create insightful insights and aid brand managers in fine-tuning upcoming brand marketing messages.
You can demonstrate that the brand marketing budget supports an important purpose if you have genuine data that allows you to estimate Return on Investment (ROI).
Brand tracking enables you to precisely assess your brand campaigns’ performance and overall success rather than assuming that the most recent spike in traffic is related to your most recent brand campaign.
Tracking fundamental KPIs, including brand awareness, perception, consideration, affiliations, usage, and more, is made simple through brand tracking. This information enables brand managers to comprehend target audiences’ overall perceptions, preferences, and usage patterns of their products.
Some brand tracking platforms also customise KPI tracking, enabling brands to monitor the key performance indicators for their marketing plan. With this kind of data, brand managers can gain valuable insights that make it simpler to effectively interact with target audiences and demonstrate the success of brand campaigns to management.
You can track the performance of your major competitors using many brand tracking tools, which makes it simpler to identify areas where you are outperforming or underperforming.
With accurate information on how successfully the competitors appeal to your target consumers, you can create more successful brand campaigns and boost customer loyalty.
Setting up and executing your brand tracking surveys for your company can be difficult and time-consuming. More importantly, if you don’t know exactly what you should be measuring or how to measure it, the data you receive might not be reliable or particularly useful.
This is where a knowledgeable and skilled brand-tracking company like Pearl Lemon Experiences can be useful.
We give you the information you need to develop and maintain your brand. Our staff has the skills to ensure your brand stays one step ahead thanks to years of successful brand tracking for businesses of all sizes and sorts.
Our bespoke approach to every project reflects our understanding that every brand is distinct. Our brand tracking solution is customised to each client’s unique requirements. That means we will track and analyse the significant metrics of your brand and give you the information you require to strengthen your marketing initiatives.
Pearl Lemon Experiences will assist you in determining whether or not your customers view your company the way you want them to as a top brand tracking agency. We investigate people’s awareness of and opinions toward your category and specific brand using a combination of routine consumer surveys.
We evaluate essential characteristics fundamental to your company, such as whether customers trust you, believe you provide good value for the money or believe your goods are of high quality.
We research the impact of recent advertisements, occasions, or media coverage on consumer perception. We also find out how consumers perceive your brand compared to your rivals.
Our brand health research helps you retain customers, re-engage lapsed ones, and attract new clients using data from current and future customers.
To find out how brand tracking can help organisations succeed, get in touch with us right away.
Yes, we provide specialised services that cater to every company’s unique requirements and objectives. This entails creating specialised KPIs and tracking techniques to satisfy the particular demands of the business.
To guarantee the accuracy and dependability of their data, we employ various techniques, including statistical methods for data analysis, using various data sources, and carefully planning and pilot-testing their techniques before launching complete research.
You can use our data to guide several branding and marketing tactics. For instance, it can assist companies in determining the strengths and weaknesses of their brand.
Additionally, it can assist companies in understanding the effects that branding and marketing initiatives have on their brands’ performance and informing choices on the most efficient approaches.
Get in touch today, so we can discuss your needs,
your business, your hopes for the future and
just how Pearl Lemon Experiences can help you.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Contact Us!