The typical consumer or corporate decision-maker is more sophisticated, demanding, and discriminating than ever in today’s fast-paced digital world.
What does this mean, then?
It indicates that consumers are no longer susceptible to impersonal internet advertising and outdated marketing tactics. Only through YouTube advertisements could the top ten most expensive marketers reach almost 14.3 billion consumers.
Statistics show that 92% of people prefer personal recommendations from friends, friends and peers compared to other forms of advertising. Numbers don’t lie; influencer marketing is a well-liked and successful marketing strategy.
It is the way to go if your objective is to boost brand awareness, brand image and identity, and sales.
Pearl Lemon Experiences has a significant and broad presence thanks to our extensive network of influencers, which can generate the buzz and engagement your business, product, or service needs to succeed.
At the size required to complete the task effectively, our team can find, investigate, work with, and track influencers. We are as proactive and motivated as a start-up yet as resourceful and meticulous as an international organisation.
Our influencer network stretches from the streets of London to every country in the UK and the entire world. We locate the ideal influencers for your business and campaign by comprehending your demand state, focusing on message, substance, and format, targeting, and maximising links and SEO traffic.
Get in touch with us to learn more about our services.
Word-of-mouth advertising and influencer marketing are quite similar.
Brands work with influencers to promote their goods or services on digital channels. So by definition, an influencer is a social media user with a high number of engaged, interested followers within a certain market or demographic.
Depending on the scope of the campaign, influencer marketing can entail sharing a single photo of the influencer using your product or a string of blog entries outlining their interactions with your business.
In either case, the objective is the same: establish trust with the influencer’s audience by putting your business in front of them.
Millions of followers may be influenced by this alliance in their purchasing decisions. It’s a strategy for building credibility and generating social proof that your goods or services are useful, effective, and live up to expectations, much like word-of-mouth did before the advent of the internet.
The following are the most frequent and significant advantages of collaboration with internal and external influencers:
Reaching a sizable portion of your target audience is arguably the most well-known advantage of influencer marketing. Your message will not only be heard but also seen by those who are most important to your company. People are interested in what influencers say for a good reason: they have many followers.
Influencers can sway the opinions and behaviours of their audience. They can guide a lot of traffic to your website since they are trusted and respected by their followers. But the benefits don’t stop there. Not only will they raise the number of visitors to your website, but also the quality.
You can count on an influencer to provide high-quality content, whether a blog post, an Instagram photo, or a YouTube video. After all, it is what they do for a living. The quality of the content will be great, but more importantly, it will be pertinent to your target market.
Influencers can tweak their postings to have the most impact and increase engagement because they are completely aware of what their audience wants to see. As a business, you can reuse this content across your digital channels by reposting and repurposing it.
Influencer marketing helps your SEO (Search Engine Optimisation) through inbound links from top-notch websites. When an influencer writes about your company on their blog or social media, a link to your website will (or undoubtedly) be included, increasing the followers’ curiosity to know more about what you do.
Influencers are known and regarded as experts in their fields, so their promotion of your company to their followers will likely be warmly received. In the end, people want to conduct business with somebody they can trust and relate to; an influencer will assist in humanising your brand and facilitating the development of the deep connections your customers long for.
Influencers are subject matter experts in their fields. Since 77% of customers trust the advice of these professionals, you can almost always count on them to be up to date on the most recent trends in their specialised field.
Asking for guidance from an influencer will be incredibly helpful for your business, whether you are trying to launch a new product or service, increase conversions, or boost engagement.
We at Pearl Lemon Experiences are masters in developing campaigns with influencers from various verticals, lifestyles, regions, and fields of expertise that simultaneously micro-influence people and start local, regional, national, and international dialogues.
Our influencer programmes reflect our social media strategy, combining sponsored and organic tactics. We use a customised CRM (customer relationship management) to establish long-lasting ties with influencers based on mutual respect and benefit.
We’ve created several tried-and-true, methodical blueprints that enable us to construct an imaginative framework within which our influencers operate, and their audiences can interact.
Our entire team is aware of the essentials for each blueprint, allowing us to concentrate on developing innovative, strategic brand messages within your chosen blueprint’s parameters.
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We use a unique system to assess influencers at the beginning of each campaign based on their audience size, engagement, and fit. We produce content that our influencers can include in their postings using surveys, market research, and data discoveries.
Last but not least, we monitor the outcomes of our efforts to see if any needles have been pushed beyond simply social metrics, including domain authority, website traffic, and even in-store visits. Data is the foundation of all we do and aids in producing more significant and deliberate decisions.
Although there are many different types and sizes of influencers, a team of inexpensive nano influencers can perform better than their more expensive equivalents when intelligently assembled. We identify the most relevant and active influencers and get them to collaborate to generate a greater return on investment than they would individually.
Having a famous influencer on your side may shift the situation, although the cost can be high. We are professionals at locating, negotiating and using celebrity influencers in a way that surpasses your expectations while staying within your budget.
Get in touch today, so we can discuss your needs,
your business, your hopes for the future and
just how Pearl Lemon Experiences can help you.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Contact Us!