In the fast-paced world of event marketing, your brand needs more than just a show; it needs an experience. A memorable, marketable, and measurable event that not only draws attention but converts leads into lasting relationships. Whether you’re planning a live trade show, virtual conference, or hybrid event, the right agency can make or break your brand’s presence.
After decades of work in the trenches, we’ve compiled a list of the top event marketing agencies that dominate the industry. These are the game-changers — the agencies that go beyond just execution and deliver results that make a significant impact. Here’s the rundown on the heavy hitters you need to be paying attention to:
1. Pearl Lemon Experiences
When it comes to integrated event marketing, Pearl Lemon Experiences is at the top of the food chain. They’re not just about producing events — they’re about creating experiences that move the needle for your business.
With an omnichannel strategy and a focus on experiential marketing, Pearl Lemon takes your event from ordinary to extraordinary. They leverage data-driven insights, social media amplification, and personalized event experiences that ensure your audience engages, interacts, and ultimately converts. From virtual events that convert to physical experiences that build brand loyalty, Pearl Lemon delivers results.
Why Pearl Lemon Stands Out:
- They master hybrid event marketing, integrating both in-person and digital experiences to give your audience the flexibility they need.
- Their SEO-first approach ensures your event gets noticed by the right audience at the right time, driving organic traffic and increasing event registrations.
Key Services:
- Hybrid Event Planning & Execution
- Lead Generation through Events
- Audience Engagement Strategies
- Social Media Event Campaigns
- Data-Driven Event Analytics
2. Ogilvy
There’s a reason Ogilvy has been at the forefront of the event marketing industry for over 70 years. They specialize in brand-building events that are as compelling as they are strategic. Their creative content and interactive experiences leave lasting impressions while supporting the larger brand narrative.
Ogilvy doesn’t just put on an event; they curate brand experiences that help businesses build trust, loyalty, and a personal connection with their audiences.
Why Ogilvy Stands Out:
- Proven ability to create immersive brand experiences that resonate long after the event is over.
- Their media-buying prowess ensures that your event will have a massive reach both offline and online, generating buzz across multiple channels.
Key Services:
- Brand Experience Strategy
- Experiential Design
- Event Activation and Engagement
- Content Creation for Events
- Cross-Channel Marketing Integration
3. BBDO
If you want a full-throttle event marketing campaign that aligns perfectly with your brand’s voice, look no further than BBDO. With a reputation for delivering creative campaigns that turn heads and generate ROI, BBDO knows how to take an event from concept to execution — and do it flawlessly.
BBDO’s team blends digital strategies with live event experiences to drive customer loyalty. Their work is legendary, and when you work with them, you get more than just an event — you get an experience designed to create memories and generate sales.
Why BBDO Stands Out:
- Creative excellence and out-of-the-box thinking in event concepts.
- Seamless integration of digital marketing strategies with live experiences, ensuring your event stays top-of-mind before, during, and after.
Key Services:
- Event Concept and Branding
- Audience Engagement through Technology (VR, AR, and social media)
- Influencer and Speaker Management
- Media Planning and Buying for Events
- Data Analysis & Post-Event Reporting
4. McCann Worldgroup
McCann Worldgroup is the juggernaut when it comes to global brand events. Known for their ability to translate complex brand messages into captivating experiences, McCann helps businesses create meaningful brand connections with their target audience through events that drive results.
Their work is detailed, touching everything from sponsorship activations and trade shows to digital experiences. If you want your event to reflect your brand’s core values while driving measurable outcomes, McCann is your agency.
Why McCann Stands Out:
- Detailed event strategy with a focus on global scalability.
- Strong focus on post-event ROI measurement using data-driven insights to refine future strategies.
Key Services:
- Brand Strategy and Event Alignment
- Sponsorship & Partnership Activation
- Virtual and Hybrid Event Platforms
- ROI Analytics and Event Reporting
- Event Media Strategy and Buying
5. Dentsu
A leader in digital event marketing, Dentsu is your go-to partner for executing high-tech, immersive virtual events that push boundaries. With a mastery in data analytics and consumer insights, Dentsu helps you create events that speak directly to your audience, fostering deeper brand relationships.
Dentsu’s approach to programmatic event marketing ensures your event reaches the right audience at the right time, using the latest technology to optimize engagement and conversions.
Why Dentsu Stands Out:
- Expertise in virtual event marketing, delivering scalable and interactive online experiences.
- Advanced consumer insight tools ensure hyper-targeted marketing strategies for each event.
Key Services:
- Virtual Event Production
- Programmatic Marketing for Events
- Audience Segmentation and Targeting
- Digital Engagement (Chatbots, Streaming, etc.)
- Analytics and Event Optimization
6. Publicis Groupe
For global businesses looking to build dynamic event marketing strategies, Publicis Groupe is an agency that blends creativity and technology to deliver experiences that generate buzz and maximize brand impact. Publicis focuses on creating integrated marketing campaigns that amplify your event’s message across every platform — before, during, and after the event.
Publicis Groupe’s ability to leverage data-driven strategies ensures that every decision made around the event increase your return on investment.
Why Publicis Stands Out:
- Integrated event and digital campaigns that expand your brand’s reach and ensure long-term engagement.
- Global cross-channel media activation that guarantees a broad audience.
Key Services:
- Event Campaign Strategy
- Integrated Digital and Event Marketing
- Sponsorship and Brand Activations
- Audience Analytics and Data Management
- Influencer Partnerships
7. WPP
WPP is a marketing powerhouse that can take your event strategy from concept to execution with high-impact storytelling and engaging consumer experiences. WPP’s extensive network of creative, media, and digital agencies ensures that your event is not only visually stunning but delivers on your business objectives.
Whether you’re launching a new product or hosting an annual conference, WPP has the tools and talent to make your event a success.
Why WPP Stands Out:
- Global expertise in cross-cultural marketing, ensuring your event resonates worldwide.
- Cross-disciplinary teams that ensure every aspect of the event is covered, from logistics to digital strategy.
Key Services:
- Event Branding and Design
- Media Strategy for Events
- Digital Event Integration (AR/VR)
- Post-Event Audience Engagement
- Event ROI Reporting and Analytics
8. Leo Burnett
Leo Burnett is all about creative marketing strategies that draw attention, and their event marketing is no different. By blending powerful narrative techniques with digital strategies, they ensure your event leaves an unforgettable impression.
From sponsorship activations to experiential booths, Leo Burnett uses every tool at their disposal to connect your brand with your target audience in meaningful ways.
Why Leo Burnett Stands Out:
- A focus on creating highly engaging brand stories through live and virtual experiences.
- Expert handling of sponsorships and partnerships, ensuring maximum exposure for your brand.
Key Services:
- Event Activation and Execution
- Audience Engagement Platforms
- Sponsorship Management
- Creative Event Design and Branding
- Data-Driven Event Strategy
9. Saatchi & Saatchi
Saatchi & Saatchi is the agency to go to if you want bold, unforgettable event experiences. Known for pushing creative boundaries, they specialize in events that create emotional connections with audiences, which lead to lasting brand loyalty.
Whether it’s a live launch, a product demo, or a virtual gala, Saatchi & Saatchi ensures your event stands out and engages your audience in ways that go beyond just entertainment.
Why Saatchi & Saatchi Stands Out:
- Focus on creating emotionally-driven event experiences that connect with audiences on a deeper level.
- Expertise in integrated campaigns that amplify your event messaging.
Key Services:
- Creative Event Production
- Brand Storytelling at Events
- Audience Engagement and Interaction
- Digital and Physical Event Integration
10. Havas Group
Havas Group is known for its agile event marketing strategies that drive results. Their team helps brands deliver personalized event experiences that captivate audiences and drive brand advocacy.
Why Havas Stands Out:
- Agile event marketing, ensuring a flexible approach for every project.
- Data analytics integrated into the event to ensure high-performance results.
Key Services:
- Event Marketing Strategy
- Audience-Centric Event Design
- Data and Analytics Integration
- Virtual and Hybrid Event Services
- Brand Activations and Sponsorships
5 Statistics About Event Marketing You Need to Know:
- 84% of consumers prefer to buy a product after attending a live event or experience.
- 95% of marketers agree that live events provide attendees with an opportunity to form deeper relationships with brands.
- Brands that execute event-driven marketing strategies see a 50% increase in brand awareness.
- Virtual events have grown by 25% in the past year, with more brands shifting to hybrid experiences.
- 81% of event marketers believe that engagement is the most crucial metric for measuring event success.
FAQs About Event Marketing & Advertising Agencies
Q1: What does an event marketing and advertising agency do?
A: Event marketing and advertising agencies specialize in planning, promoting, and executing events that enhance brand visibility, engage target audiences, and drive lead generation. These agencies handle everything from event concept development to post-event analytics, ensuring a seamless and impactful experience for attendees.
Q2: How do event marketing agencies measure success?
A: Success is typically measured through metrics such as attendee engagement, brand mentions, lead generation, event registrations, audience feedback, and return on investment (ROI). Agencies use data analytics to track performance and optimize future events.
Q3: What is the difference between experiential marketing and event marketing?
A: Experiential marketing focuses on creating immersive, memorable brand experiences that evoke emotional connections with the audience. Event marketing, on the other hand, promotes a specific event, whether virtual, hybrid or live, to engage attendees and achieve brand goals.
Q4: How much does it cost to hire an event marketing agency?
A: The cost of hiring an event marketing agency varies depending on factors such as event size, location, scope of services, and technology required (e.g., AR/VR or hybrid event platforms). Agencies typically offer custom quotes based on your specific needs.
Q5: Why is hybrid event marketing important?
A: Hybrid event marketing combines in-person and online event elements, offering flexibility and accessibility for a wider audience. This approach increases participation, extends event reach, and provides more opportunities for attendee engagement and lead capture.
