Every business claims to listen to its customers, but without the right Voice of Customer (VoC) tools, valuable insights slip through the cracks. Research shows that 94% of customers are more likely to be loyal to a brand that listens to feedback, while companies using VoC programs grow revenue 10x faster.

That’s why we tested, researched, and reviewed dozens of VoC platforms to bring you the top 20 tools of 2025.

This list is designed for agencies, eCommerce store owners, SaaS businesses, and enterprise teams who want to measure customer sentiment, collect feedback at scale, and act on it without wasting resources.

Whether you’re looking for VoC software for surveys, feedback analytics, or AI-driven sentiment tracking, this guide breaks down everything you need.

What is Voice of Customer (VoC)?

VoC is a structured approach to capturing what customers say about your business across touchpoints—reviews, surveys, social media, live chat, and more.

VoC tools help you:

• Collect customer feedback at scale.
  
• Analyze sentiment and recurring themes.
  
• Prioritize improvements based on customer needs.
  
• Strengthen loyalty and reduce churn.
  

For businesses, VoC is not just “nice to have.” It’s a revenue driver. Brands that excel in customer experience see 5.7x more revenue than those that don’t (Temkin Group).

Quick Comparison of Top 20 VoC Tools (2025)

When choosing a Voice of Customer tool, decision-makers care about pricing, ease of use, integrations, and unique features. Below is a comparison table with the most relevant buying factors.

These metrics matter because they answer the biggest buyer questions upfront: affordability, accessibility, and what makes each tool stand out.

Tool Name	Best For	Starting Price	Free Trial?	Key Feature	Rating
Qualtrics	Enterprise VoC programs	$150/mo	Yes	AI-driven sentiment	4.8
Medallia	CX-focused enterprises	Custom	No	Omnichannel feedback	4.7
SurveyMonkey	SMBs & freelancers	$25/mo	Yes	Easy survey creation	4.6
Typeform	Interactive surveys	$29/mo	Yes	Conversational forms	4.5
InMoment	Customer journey analytics	Custom	No	Predictive analytics	4.7
GetFeedback	Salesforce users	$25/mo	Yes	Native CRM integration	4.6
Feedier	Gamified feedback	$40/mo	Yes	Incentivized surveys	4.4
NICE Satmetrix	NPS measurement	$30/mo	Yes	Benchmarking insights	4.5
AskNicely	Service-based teams	$39/mo	Yes	Real-time NPS tracking	4.5
Hotjar	Website experience	$39/mo	Yes	Heatmaps & surveys	4.6
Usabilla (SurveyMonkey Enterprise)	Digital teams	Custom	No	In-app surveys	4.4
Clarabridge	AI-powered VoC analytics	Custom	No	Text & speech analysis	4.7
Alchemer (SurveyGizmo)	Mid-sized businesses	$49/mo	Yes	Custom workflows	4.6
Yotpo	eCommerce reviews	$19/mo	Yes	Review management	4.5
Podium	Local businesses	$249/mo	Yes	Review collection	4.6
Birdeye	Multi-location businesses	$299/mo	Yes	Reputation management	4.7
Reputation.com	Large organizations	Custom	No	Centralized feedback	4.6
Survicate	SaaS & startups	$89/mo	Yes	Website intercepts	4.5
Mopinion	Digital channels	$229/mo	Yes	On-site feedback	4.4
CustomerGauge	B2B enterprises	Custom	No	Account-level feedback	4.6

Best VoC Tools in 2025

Below, we break down the top 20 Voice of Customer tools one by one. You’ll see detailed reviews, pricing, pros & cons, and who each tool is best for.

1. Qualtrics – Enterprise-Grade Voice of Customer Platform

Qualtrics is one of the most established VoC tools, widely adopted by enterprises that need large-scale survey distribution, AI-powered sentiment analysis, and integration across multiple business units. Brands like Microsoft, BMW, and JetBlue rely on Qualtrics for its advanced customer experience management features. If you’re considering a Qualtrics review, you’ll find it excels in analytics depth but requires an investment in both budget and onboarding.

Key Features

AI-Driven Sentiment Analysis

Qualtrics uses natural language processing (NLP) to analyze open-ended feedback, reviews, and survey responses at scale. This feature matters because it saves hours of manual analysis and provides executives with real-time insights into customer sentiment trends.

Omnichannel Feedback Collection

With Qualtrics, businesses can capture customer feedback across email, SMS, websites, apps, and even voice. This breadth ensures you’re not missing input from critical touchpoints, making it one of the most comprehensive VoC solutions.

Advanced Reporting & Dashboards

Customizable dashboards allow managers and executives to track Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) in real-time. The level of detail is a standout when compared to tools like Medallia or InMoment.

Enterprise Integrations

Qualtrics connects natively with platforms like Salesforce, SAP, and Slack. This is vital for teams that want VoC insights to feed directly into workflows without disrupting existing tech stacks.

Predictive Analytics

By leveraging AI, Qualtrics predicts customer churn risk and identifies potential upsell opportunities. For enterprises managing thousands of accounts, this feature can directly translate into revenue retention.

Pros & Cons

Pros	Cons
Powerful analytics & reporting	Expensive compared to SMB tools
Scalable for global enterprises	Steeper learning curve
Strong integration ecosystem	Custom pricing can be confusing
Trusted by Fortune 500 brands	Requires dedicated onboarding
AI-powered predictive models	May be overkill for small teams

Pricing

Qualtrics pricing starts at around $150/month for small teams, but most enterprise implementations are custom-quoted. It’s not the cheapest option, but its depth justifies the cost for organizations with complex VoC needs.

Best For Large Enterprises Managing Multi-Channel Feedback

Qualtrics is best suited for:

• Enterprise CX Teams — needing deep analytics across millions of feedback points.
  
• Global Brands — requiring multi-language support and compliance features.
  
• Salesforce/SAP Users — who want seamless CRM integrations.
  
• Data-Driven Marketers — aiming to predict churn and retention patterns.
  
• Executives — looking for advanced reporting for board-level insights.
  

Use Qualtrics’ predictive churn analysis not just for retention but also for upselling. Many teams overlook that it can flag accounts ready for expansion, not just at-risk ones.

How to Use Qualtrics for Local Customer Feedback

If you’re running a multi-location business, set up separate dashboards for each branch or region. This lets you compare satisfaction scores by geography and act faster on local issues before they damage brand-wide reputation.

Best Alternate Tool

If Qualtrics feels too expensive or complex, Medallia is the closest competitor. It offers similar enterprise-grade analytics but with a stronger focus on customer journey mapping.

2. Medallia – Customer Experience Intelligence for Enterprises

Medallia is a leader in the VoC software space, particularly strong in customer journey mapping and omnichannel experience tracking. Known for powering feedback programs at companies like Hilton, Delta Airlines, and Samsung, Medallia is often compared head-to-head in Medallia vs Qualtrics discussions. Where it shines is in giving enterprises a 360° view of customer interactions across digital, retail, and support channels.

Key Features

Omnichannel Feedback Collection

Medallia captures customer signals from email, web, social media, mobile apps, call centers, and in-store kiosks. This unified approach ensures that no feedback channel is overlooked, making it indispensable for enterprises with diverse customer touchpoints.

Real-Time Alerts & Action Management

Unlike many survey-first platforms, Medallia sends instant alerts to frontline employees when feedback indicates a potential churn risk or service issue. This helps teams act quickly rather than waiting for quarterly reviews.

AI-Powered Text & Speech Analytics

Medallia’s analytics engine goes beyond text surveys. It also processes call transcripts, reviews, and social posts, identifying themes and sentiment trends with remarkable accuracy. This is crucial for businesses with heavy call center operations.

Customer Journey Mapping

One of Medallia’s signature features is its ability to visualize the entire customer journey. By mapping feedback at each stage, companies can pinpoint bottlenecks, whether in checkout processes, onboarding, or support escalations.

Benchmarking & Industry Data

Medallia offers access to industry benchmarks, allowing businesses to compare their CX performance against competitors. This adds a layer of strategic intelligence not found in simpler VoC platforms.

Pros & Cons

Pros	Cons
Excellent for large enterprises	Pricing is opaque (custom quotes)
Customer journey mapping is robust	Complex setup and onboarding
Real-time feedback alerts	Limited appeal for SMBs
Strong text & speech analytics	Steeper learning curve
Wide industry adoption	Some features locked behind higher tiers

Pricing

Medallia operates on a custom pricing model, often quoted in enterprise contracts. While not publicly listed, most mid-to-large companies budget five to six figures annually for a full Medallia rollout.

Best For Enterprises Focused on Customer Journeys

Medallia is best suited for:

• Travel & Hospitality Brands — to capture customer experience across physical and digital channels.
  
• Telecoms & Call Centers — that need speech analytics and instant escalation alerts.
  
• Retail Chains — managing feedback across hundreds of stores.
  
• Global Enterprises — requiring multi-language, multi-region support.
  
• Executives — who need benchmarking against industry peers.
  

Use Medallia’s real-time feedback alerts to connect directly with frontline staff. Closing the loop immediately after a negative review can turn detractors into promoters faster than delayed follow-ups.

How to Use Medallia for Employee Experience

Medallia isn’t just for customers—it also has an Employee Experience module. By measuring employee sentiment alongside customer sentiment, businesses can find correlations between team morale and CX outcomes.

Best Alternate Tool

If you’re considering alternatives, InMoment is a strong competitor to Medallia. It provides similar customer journey insights but leans more heavily into predictive analytics and AI forecasting.

3. SurveyMonkey – Accessible VoC Surveys for SMBs

SurveyMonkey (now part of Momentive) is one of the most recognizable names in online surveys. Unlike enterprise-heavy platforms such as Qualtrics or Medallia, SurveyMonkey focuses on making customer feedback collection simple, fast, and affordable. If you’re researching a SurveyMonkey review, you’ll find it is widely used by startups, small businesses, and marketing teams that want professional-grade survey tools without complex onboarding.

Key Features

Easy-to-Use Survey Builder

SurveyMonkey’s drag-and-drop interface allows even non-technical users to create surveys in minutes. Pre-built templates for NPS, CSAT, and customer feedback speed up the process, ensuring businesses can launch VoC campaigns quickly.

Wide Question Variety

Beyond standard multiple-choice questions, SurveyMonkey offers Likert scales, star ratings, open text, and even image-based questions. This flexibility helps businesses design surveys that match their audience and goals.

Automated Survey Distribution

Surveys can be sent via email, embedded on websites, shared through social media, or integrated directly into apps. This multi-channel approach ensures customers can provide feedback wherever they are most comfortable.

Analytics & Benchmarking

SurveyMonkey includes reporting dashboards that show completion rates, sentiment breakdowns, and benchmark comparisons. Businesses can see how their results stack up against industry averages for NPS and CSAT.

Integrations with Popular Tools

SurveyMonkey connects with platforms like HubSpot, Salesforce, Mailchimp, and Slack. These integrations allow customer feedback to flow directly into CRMs and marketing platforms, eliminating data silos.

Pros & Cons

Pros	Cons
Affordable and accessible	Limited advanced analytics
Large template library	Lacks predictive AI features
Great for SMBs & startups	Less suitable for large enterprises
Strong integrations	Customization can be limited
Simple to use	Free plan has strict limits

Pricing

SurveyMonkey pricing starts at $25/month per user for basic plans, while Team Advantage and Team Premier plans range from $25 to $75 per user per month. Enterprise plans are available for larger organizations.

Best For SMBs and Fast Feedback Collection

SurveyMonkey is best suited for:

• Small Businesses — needing affordable customer surveys.
  
• Marketing Teams — who want quick insights for campaigns.
  
• Startups — looking to validate product-market fit through customer input.
  
• Nonprofits & Education — using surveys for feedback at scale.
  
• Agencies — managing multiple client accounts with separate surveys.
  

Use SurveyMonkey’s survey logic and branching to personalize the survey flow. This ensures respondents only see questions relevant to them, which improves completion rates.

How to Use SurveyMonkey for NPS Tracking

Set up recurring Net Promoter Score (NPS) surveys with automated scheduling. Over time, you’ll be able to track trends and correlate customer loyalty with business performance.

Best Alternate Tool

If you need a more conversational survey experience, Typeform is a great alternative to SurveyMonkey. Its interactive and engaging survey design often drives higher response rates.

4. Typeform – Conversational Surveys that Drive Engagement

Typeform stands out in the VoC landscape because of its interactive, conversational survey style. Instead of traditional static forms, Typeform delivers one question at a time, creating a chat-like experience that feels natural to respondents. Businesses looking for higher engagement and completion rates often compare Typeform vs SurveyMonkey, with Typeform winning in terms of user experience design.

Key Features

Conversational Form Design

Typeform transforms surveys into engaging conversations. By showing one question at a time with smooth transitions, respondents feel less overwhelmed, which significantly improves completion rates compared to traditional surveys.

Custom Branding & Design Flexibility

Unlike many survey tools, Typeform allows deep customization. Businesses can add logos, brand colors, and background images, ensuring surveys align perfectly with their branding. This makes it particularly attractive for consumer-facing businesses.

Logic Jumps for Personalization

Typeform’s logic jumps let you personalize survey flows based on responses. For example, if a customer gives a low satisfaction rating, you can route them to follow-up questions to learn more about their issue.

Integrations with 120+ Tools

Typeform integrates seamlessly with HubSpot, Zapier, Google Sheets, Notion, and Slack. This ensures customer responses flow directly into business workflows without manual exporting.

Advanced Analytics

Typeform’s dashboard provides real-time reporting, completion tracking, and drop-off analysis. This helps teams identify which questions cause friction and optimize surveys for better results.

Pros & Cons

Pros	Cons
Highly engaging survey design	More expensive than basic survey tools
Strong branding and customization	Limited enterprise-level analytics
Excellent for customer-facing surveys	Requires integrations for deeper insights
Logic jumps personalize experiences	Free plan has restrictions
Broad integration ecosystem	Not ideal for heavy statistical analysis

Pricing

Typeform pricing starts at $29/month for the Basic plan, with Plus and Business plans at $59/month and $99/month. Larger enterprises can request custom pricing.

Best For Businesses Focused on Engagement

Typeform is best suited for:

• Consumer Brands — that want visually appealing surveys.
  
• Marketers — aiming to increase survey response rates.
  
• Agencies — designing branded client feedback forms.
  
• Product Teams — collecting feedback during product testing.
  
• HR Teams — running employee engagement surveys.
  

Use Typeform for post-purchase feedback. Embedding short surveys on order confirmation pages or in follow-up emails yields higher response rates compared to traditional survey links.

How to Use Typeform for Customer Onboarding Feedback

Create an onboarding survey that triggers automatically after new customers sign up. This helps capture first impressions and identify friction points before churn risk increases.

Best Alternate Tool

If you’re looking for more advanced analytics but still want simple survey creation, Alchemer (formerly SurveyGizmo) is a solid alternative. It combines flexibility with stronger reporting capabilities.

5. InMoment – Predictive Customer Experience Analytics

InMoment is a powerful VoC tool designed for businesses that want to go beyond basic surveys and dive into customer journey intelligence. It’s often highlighted in InMoment reviews for its predictive analytics, real-time reporting, and focus on uncovering actionable insights from customer feedback. Many enterprises choose InMoment when comparing InMoment vs Medallia, especially for its AI-driven forecasting capabilities.

Key Features

Predictive Analytics

InMoment leverages AI to forecast customer behavior based on historical feedback. This helps businesses identify potential churn risks or upsell opportunities before they happen, making it a proactive VoC solution.

Experience Intelligence (XI) Platform

The XI platform consolidates data from surveys, social media, call centers, and CRM systems. This unified approach ensures decision-makers see a holistic view of the customer experience rather than fragmented insights.

Text & Sentiment Analysis

InMoment uses natural language processing (NLP) to analyze open-text feedback. It automatically tags and categorizes themes, enabling teams to identify recurring customer pain points and emerging trends at scale.

Real-Time Dashboards

Executives and frontline teams can access live dashboards customised to their roles. This allows CX leaders to see big-picture trends while customer support teams get instant alerts for urgent feedback.

Action Planning Tools

Beyond data collection, InMoment includes workflows to assign tasks, track resolution progress, and ensure customer issues are closed out effectively. This makes feedback more actionable than static reporting tools.

Pros & Cons

Pros	Cons
Strong predictive analytics	Pricing is enterprise-focused
Centralized feedback intelligence	Steeper onboarding process
Great for customer journey analysis	Not ideal for small businesses
AI-powered sentiment tagging	Limited flexibility in lower tiers
Strong reporting customization	Fewer templates compared to survey-first tools

Pricing

InMoment follows a custom pricing model, primarily catering to mid-market and enterprise businesses. Costs depend on scale, integrations, and the number of customer touchpoints being tracked.

Best For Enterprises Wanting Predictive Insights

InMoment is best suited for:

• SaaS Companies — predicting churn before it happens.
  
• Financial Services — analyzing sentiment from calls, surveys, and chats.
  
• Retail & eCommerce Brands — optimizing customer journeys from discovery to purchase.
  
• Telecoms — managing large call volumes and sentiment trends.
  
• CX Leaders — who want data visualization and action planning in one tool.
  

Use InMoment’s predictive churn analytics to proactively reach out to at-risk accounts with retention offers before they cancel. Many companies see measurable improvements in lifetime value this way.

How to Use InMoment for Multi-Channel Analysis

Set up integrations with both CRM and call center systems. This enables the platform to pull structured (survey scores) and unstructured (call transcripts, chat logs) data into a single view for deeper analysis.

Best Alternate Tool

If you’re weighing alternatives, Clarabridge is a strong option. It specializes in text and speech analytics with advanced AI classification, making it a competitor worth considering for enterprises prioritizing sentiment analysis.

6. GetFeedback – Salesforce-Native VoC Platform

GetFeedback is a VoC tool built with Salesforce users in mind. Its biggest advantage is how seamlessly it integrates with Salesforce CRM, making it the go-to solution for teams already invested in the Salesforce ecosystem. In GetFeedback reviews, businesses often highlight how quickly they can launch branded surveys and how the platform connects feedback directly to customer records.

Key Features

Salesforce Integration

GetFeedback’s native Salesforce integration ensures every response is tied to the right customer record. This means sales and service teams can immediately act on feedback without switching platforms.

Branded, Mobile-Friendly Surveys

Surveys are optimized for mobile-first experiences and can be customized with company branding. This is especially useful for businesses engaging customers through mobile channels.

Real-Time Dashboards

Data flows instantly into Salesforce dashboards. Managers can view live NPS, CSAT, and CES scores while setting alerts for feedback that requires immediate follow-up.

Multi-Channel Feedback Collection

Surveys can be distributed through email, websites, SMS, or embedded in apps. The flexibility ensures customers can respond on their preferred channel.

Automation & Workflows

Responses can trigger automated workflows inside Salesforce, such as creating a case for customer service or notifying an account manager about a dissatisfied client.

Pros & Cons

Pros	Cons
Best VoC tool for Salesforce users	Limited use outside Salesforce
Branded surveys look professional	Fewer advanced analytics than enterprise tools
Easy mobile survey deployment	Not ideal for very large enterprises
Automated workflows save time	Custom pricing can be unclear
Strong real-time reporting	Smaller template library compared to SurveyMonkey

Pricing

GetFeedback pricing starts at $25/month for basic survey creation. However, for Salesforce-native functionality and advanced VoC programs, pricing is custom-quoted depending on organization size and use case.

Best For Salesforce-Centric Organizations

GetFeedback is best suited for:

• Sales Teams — tying feedback directly to pipeline deals.
  
• Customer Success Teams — tracking satisfaction across accounts.
  
• Support Teams — automating case creation from feedback.
  
• Marketers — embedding surveys at critical customer journey stages.
  
• CX Leaders — who want data flowing natively into Salesforce dashboards.
  

Use GetFeedback’s workflow automation to escalate negative responses immediately to account managers. Quick intervention can often turn detractors into promoters.

How to Use GetFeedback for Customer Success

Set up recurring NPS surveys linked to Salesforce contacts. When scores drop below a threshold, automate case creation for your customer success team to follow up.

Best Alternate Tool

If you don’t use Salesforce but still want strong integrations, Survicate is a better alternative. It offers flexible survey options with native integrations to HubSpot, Intercom, and other CRMs.

7. Feedier – Gamified Feedback Collection

Feedier takes a unique approach to VoC by gamifying the feedback process. Instead of relying solely on traditional surveys, it turns feedback collection into an interactive experience that rewards customers for participating. Many Feedier reviews emphasize how this approach increases response rates and customer engagement, making it an attractive alternative for businesses struggling with survey fatigue.

Key Features

Gamified Feedback System

Feedier motivates customers by offering rewards like coupons, vouchers, or discounts for completing surveys. This element of fun and value exchange boosts participation rates significantly.

Multi-Channel Feedback

Businesses can collect feedback through email, QR codes, websites, and mobile apps. The platform ensures accessibility regardless of how customers prefer to interact.

Advanced Analytics

Feedier doesn’t just collect responses—it helps you categorize and analyze them using tags, KPIs, and sentiment analysis. This allows businesses to spot recurring issues faster.

Customer Journey Tracking

The platform provides insights across different stages of the customer journey, helping businesses understand which touchpoints generate the most satisfaction—or frustration.

API & Integrations

Feedier integrates with tools like Zapier, HubSpot, and Slack, making it easy to automate workflows and centralize feedback.

Pros & Cons

Pros	Cons
Gamification improves response rates	Smaller feature set than enterprise VoC tools
Incentive-based surveys	Rewards may add cost
Easy setup and deployment	Analytics less advanced than Qualtrics
Multi-channel distribution	Not ideal for B2B enterprises
Strong for SMBs and eCommerce	Limited enterprise adoption

Pricing

Feedier pricing starts at around $40/month, making it accessible for small to mid-sized businesses. Enterprise plans with custom features are available upon request.

Best For Businesses Needing Higher Response Rates

Feedier is best suited for:

• Ecommerce Stores — incentivizing post-purchase surveys with discount codes.
  
• Retail Businesses — using QR codes for in-store feedback.
  
• SMBs — that need affordable VoC tools with engagement hooks.
  
• Marketers — who want higher participation for campaign feedback.
  
• Agencies — running feedback campaigns for multiple clients.
  

Instead of offering generic rewards, tie your incentives to future purchases. This not only improves feedback participation but also drives repeat business.

How to Use Feedier for Post-Purchase Feedback

Include QR codes on packaging or receipts that link to a gamified survey. Customers are more likely to scan and participate when they know a reward is waiting.

Best Alternate Tool

If you want to drive engagement but with a more branded experience, Typeform is a strong alternative. Its conversational design increases participation without relying on incentives.

8. NICE Satmetrix – The Standard for NPS Programs

NICE Satmetrix is best known as the original co-developer of the Net Promoter Score (NPS) methodology, making it one of the most trusted names in customer experience measurement. Businesses that want a reliable VoC platform for benchmarking NPS, CSAT, and CES often compare NICE Satmetrix vs Medallia or NICE Satmetrix vs Qualtrics, with Satmetrix winning on ease of use and focus on standardized metrics.

Key Features

Net Promoter Score (NPS) Benchmarking

Since Satmetrix pioneered the NPS framework, it provides one of the most reliable benchmarking systems. Businesses can compare their scores against industry averages to assess performance objectively.

Multi-Channel Feedback Collection

The platform allows collection of customer feedback via email, web, call centers, and in-app prompts. This ensures you capture sentiment across different points in the customer journey.

Customer Experience Analytics

NICE Satmetrix provides dashboards for analyzing NPS, CSAT, and CES data. Insights are designed to highlight trends, recurring complaints, and opportunities for customer retention.

AI-Driven Sentiment Analysis

The system uses AI to interpret open-ended feedback, categorizing it into themes and sentiment categories for faster action.

Compliance & Security

As part of NICE, Satmetrix offers enterprise-level compliance and data security, making it a trusted choice for industries like banking, telecom, and healthcare.

Pros & Cons

Pros	Cons
Pioneer of NPS methodology	Limited customization outside CX metrics
Strong benchmarking data	Lacks advanced predictive analytics
Easy-to-use dashboards	Pricing not transparent
Trusted by regulated industries	Less flexible than newer VoC tools
Strong compliance and security	May not fit non-enterprise SMBs

Pricing

NICE Satmetrix pricing typically starts around $30/month per user for basic functionality, with enterprise packages requiring custom quotes.

Best For Businesses Focusing on NPS

NICE Satmetrix is best suited for:

• Enterprises — needing reliable NPS benchmarking data.
  
• Financial Services & Banks — requiring secure VoC platforms.
  
• Telecoms & Utilities — tracking CSAT and CES across call centers.
  
• Healthcare Providers — where compliance is critical.
  
• CX Leaders — prioritizing standardized customer metrics.
  

Use NICE Satmetrix’s benchmarking reports during quarterly reviews to show stakeholders how your CX program compares against competitors in your industry.

How to Use NICE Satmetrix for Call Centers

Integrate Satmetrix with your call center system to send automated post-call NPS surveys. This helps identify agents or teams driving higher satisfaction scores and provides coaching opportunities.

Best Alternate Tool

If you’re looking for more flexibility beyond NPS, AskNicely is a strong alternative. It focuses on real-time NPS tracking while also supporting customizable workflows.

9. AskNicely – Real-Time NPS for Service Teams

AskNicely is a VoC platform designed around the Net Promoter Score (NPS) framework but optimized for real-time feedback. Unlike enterprise-heavy tools, AskNicely is built with frontline service teams in mind, helping them collect, measure, and act on customer feedback instantly. In AskNicely reviews, users consistently highlight its simplicity, speed, and ability to motivate staff with immediate customer sentiment.

Key Features

Real-Time NPS Tracking

AskNicely captures NPS feedback continuously, giving businesses a live view of customer sentiment. This instant insight helps service teams address dissatisfaction before it escalates.

Frontline Team Engagement

The platform includes features like leaderboards, scorecards, and motivational alerts that gamify customer satisfaction for frontline employees. This ensures staff see their direct impact on customer happiness.

Automated Feedback Workflows

Negative responses can automatically trigger alerts to managers or customer success reps. This reduces response time and improves recovery for at-risk accounts.

CRM & Helpdesk Integrations

AskNicely integrates with Salesforce, HubSpot, Zendesk, and Slack, ensuring customer feedback is visible in the tools teams already use daily.

Simple Survey Distribution

Surveys can be delivered via email, SMS, or embedded in-app, making it easy to collect customer sentiment across multiple channels.

Pros & Cons

Pros	Cons
Real-time NPS feedback	Narrower focus compared to full VoC suites
Great for frontline motivation	Limited advanced analytics
Strong integrations with CRMs	Not ideal for enterprises needing deep reporting
Easy to set up	Lacks predictive AI
Helps improve team accountability	Best suited for service-led industries

Pricing

AskNicely pricing starts at $39/month per user with custom enterprise options for larger deployments.

Best For Service Teams and SMBs

AskNicely is best suited for:

• Service-Based Businesses — measuring satisfaction after customer interactions.
  
• Franchise Operations — tracking performance across multiple locations.
  
• Customer Success Teams — acting quickly on dissatisfied accounts.
  
• Retail & Hospitality — motivating frontline staff through feedback leaderboards.
  
• SMBs — that want an affordable, lightweight VoC tool.
  

Use AskNicely’s leaderboards to run weekly competitions among service staff. Recognizing employees with the highest customer scores boosts morale and creates a culture of CX excellence.

How to Use AskNicely for Franchise Operations

Set up separate dashboards for each franchise location. This lets franchise owners compare performance and identify which locations consistently deliver better customer experiences.

Best Alternate Tool

If you’re looking for more advanced customer journey analytics, NICE Satmetrix is a better alternative. It offers deeper insights and benchmarking while still focusing on NPS.

10. Hotjar – Website Experience & VoC Insights

Hotjar is a VoC and customer experience platform designed specifically for websites and digital products. It goes beyond surveys by combining heatmaps, user recordings, and feedback widgets to show how customers behave online and why. When comparing Hotjar vs Qualtrics, Hotjar is far more affordable and user-friendly for SMBs and SaaS companies that want fast, visual insights into customer behavior.

Key Features

Heatmaps

Hotjar heatmaps track clicks, taps, and scroll behavior on your website. This helps businesses see where users engage most and where they drop off, which is invaluable for optimizing conversions.

Session Recordings

Watch real user sessions to understand how visitors navigate your site. By pairing this with VoC surveys, you can identify both the “what” and the “why” behind customer actions.

On-Site Feedback Widgets

Hotjar’s feedback polls and widgets let you capture real-time customer sentiment while they’re browsing. This helps address frustrations at the exact moment they occur.

Survey Tools

Hotjar includes simple survey functionality that can be deployed as pop-ups, slide-ins, or standalone forms. These can be triggered by user actions, such as exit intent or time spent on page.

Funnel Analysis

Businesses can analyze where users drop off in checkout flows or onboarding processes. This feature helps prioritize which UX issues are costing the most revenue.

Pros & Cons

Pros	Cons
Combines VoC with behavioral analytics	Limited advanced VoC analytics
Affordable compared to enterprise tools	Surveys are basic
Easy to use and set up	Not designed for multi-channel feedback
Great for conversion optimization	Free plan has limited recordings
Visual insights (heatmaps, recordings)	Not suitable for large enterprises

Pricing

Hotjar pricing starts at $39/month for the Plus plan, while the Business plan begins at $99/month. There’s also a free tier with limited surveys and recordings.

Best For Digital Experience Optimization

Hotjar is best suited for:

• Ecommerce Brands — optimizing checkout pages with heatmaps.
  
• SaaS Companies — analyzing user onboarding flows.
  
• Marketers — running on-site VoC polls alongside campaigns.
  
• UX Teams — understanding customer frustrations visually.
  
• SMBs — that want affordable VoC and UX insights in one tool.
  

Use Hotjar’s exit-intent surveys to ask visitors why they’re leaving before completing a purchase. The insights often highlight friction points you can fix immediately.

How to Use Hotjar for Product Feedback

Deploy a feedback widget inside your SaaS app to capture suggestions from active users. This helps product managers prioritize features based on what customers actually request.

Best Alternate Tool

If you want more advanced VoC analytics combined with journey mapping, InMoment is a strong alternative. It provides predictive insights that go beyond what Hotjar offers.

11. Usabilla (SurveyMonkey Enterprise) – In-App & Website Feedback

Usabilla, now part of SurveyMonkey Enterprise, is a VoC tool built for capturing real-time feedback within digital experiences. It’s designed for product teams, marketers, and UX specialists who want to collect insights directly from users as they interact with websites, apps, or digital campaigns. Many Usabilla reviews highlight its ability to uncover friction points during live customer sessions, making it an excellent choice for digital-first organizations.

Key Features

In-App & Website Feedback Widgets

Usabilla places widgets and buttons on digital properties so customers can submit feedback instantly. This provides context-specific insights rather than delayed survey responses.

Targeted Surveys

Surveys can be triggered by user behavior, such as scrolling, time on page, or exit intent. This ensures feedback is relevant and captures sentiment at critical touchpoints.

Visual Feedback Options

Users can provide feedback by highlighting specific parts of a webpage or app. This is especially valuable for UX teams troubleshooting design or navigation issues.

Centralized VoC Dashboard

The dashboard consolidates feedback from multiple digital channels, giving teams a single view of trends, pain points, and suggestions.

Integration Ecosystem

Usabilla integrates with platforms like Salesforce, Jira, Slack, and Google Analytics, ensuring VoC insights feed directly into business workflows.

Pros & Cons

Pros	Cons
Great for real-time digital feedback	Limited offline feedback collection
Visual feedback feature is unique	Pricing aimed at mid-large businesses
Targeted survey triggers	Setup can require development resources
Strong integrations with CRMs & PM tools	Analytics less advanced than InMoment
Improves UX & conversion rates	Not ideal for small teams with limited traffic

Pricing

Usabilla operates under custom pricing, typically bundled with SurveyMonkey Enterprise. Costs depend on the number of users, properties, and customization needs.

Best For Digital Experience Teams

Usabilla is best suited for:

• Product Teams — capturing feature feedback inside apps.
  
• UX Designers — pinpointing navigation or layout problems.
  
• Marketers — running campaign-specific surveys.
  
• Ecommerce Businesses — reducing cart abandonment with exit surveys.
  
• Enterprises — managing VoC across multiple websites.
  

Use Usabilla’s visual feedback option for A/B testing. Ask users to highlight what they prefer in different layouts—it’s faster and more actionable than traditional survey questions.

How to Use Usabilla for Conversion Optimization

Trigger an on-exit survey for users abandoning checkout. This often reveals friction points like unclear shipping costs or missing payment options.

Best Alternate Tool

If you want a more affordable alternative for website feedback, Hotjar offers heatmaps and survey widgets that cover similar use cases for SMBs.

12. Clarabridge – AI-Powered VoC Analytics

Clarabridge (recently acquired by Qualtrics) is one of the most advanced VoC platforms for text and speech analytics. It’s designed for enterprises handling large volumes of unstructured feedback such as call transcripts, chat logs, and social media comments. In Clarabridge reviews, businesses often highlight its natural language processing (NLP) accuracy and ability to extract insights from complex datasets that traditional survey platforms can’t process.

Key Features

Text & Speech Analytics

Clarabridge analyzes unstructured data from customer service calls, reviews, chats, and emails. It uses NLP to categorize topics, detect emotions, and uncover recurring issues at scale.

Multi-Language Sentiment Analysis

With support for dozens of languages, Clarabridge enables global brands to analyze customer sentiment worldwide, ensuring insights are accurate across diverse markets.

Omnichannel Feedback Integration

The platform pulls in feedback from surveys, social platforms, emails, and contact centers. This unified view gives businesses a robust understanding of customer sentiment across channels.

Role-Based Dashboards

Executives, managers, and frontline teams can each access dashboards customised to their needs, ensuring insights are relevant and actionable at every level.

Compliance & Security

Clarabridge is built for enterprise use cases where data security and compliance (e.g., GDPR, HIPAA) are critical. This makes it popular in industries like healthcare, finance, and telecom.

Pros & Cons

Pros	Cons
Industry-leading NLP accuracy	Pricing is enterprise-only
Handles massive unstructured datasets	Steep learning curve
Multi-language sentiment detection	Not suitable for SMBs
Strong in call center analytics	Requires dedicated implementation
Role-based dashboards for teams	More complex than survey-first platforms

Pricing

Clarabridge operates on a custom enterprise pricing model, typically in the mid-to-high six figures annually for large deployments.

Best For Enterprises Handling Complex Feedback

Clarabridge is best suited for:

• Call Centers & Telecoms — analyzing millions of support interactions.
  
• Financial Services — detecting customer frustration across multiple touchpoints.
  
• Healthcare Providers — monitoring patient experience while staying compliant.
  
• Global Brands — analyzing sentiment across multiple languages and regions.
  
• Executives — requiring AI insights for board-level strategy.
  

Pair Clarabridge’s speech analytics with call center coaching programs. By identifying recurring frustration triggers in calls, managers can train agents more effectively.

How to Use Clarabridge for Social Media Monitoring

Integrate social listening into Clarabridge to track sentiment about your brand in real time. This helps identify potential PR crises early and allows for faster brand reputation management.

Best Alternate Tool

If you need advanced analytics but at a more accessible level, InMoment is a strong alternative. It provides predictive insights and sentiment analysis without requiring the same enterprise-level investment.

13. Alchemer (formerly SurveyGizmo) – Flexible VoC Surveys with Workflow Power

Alchemer, previously known as SurveyGizmo, is a VoC tool designed for businesses that need more customization than SurveyMonkey or Typeform can provide. Often praised in Alchemer reviews, it combines survey flexibility with workflow automation, making it a strong choice for mid-sized companies that want to embed feedback directly into business processes.

Key Features

Highly Customizable Surveys

Alchemer offers advanced customization options including branching logic, piping, and white-label branding. This gives businesses more control over survey design than most SMB-focused platforms.

Workflow Automation

One of Alchemer’s strongest features is the ability to trigger workflows based on survey responses. For example, a low NPS score can automatically create a ticket in Zendesk or notify a manager in Slack.

Role-Based Reporting

Dashboards can be customized for different teams, ensuring executives see strategic trends while frontline staff receive actionable insights.

Multi-Channel Distribution

Surveys can be sent via email, embedded on websites, or shared through QR codes. Alchemer also supports offline surveys, useful for trade shows or field research.

Integrations & API Access

The platform integrates with HubSpot, Salesforce, Jira, and other key business systems. Advanced users can take advantage of the API for even deeper customization.

Pros & Cons

Pros	Cons
Extremely customizable surveys	More complex than entry-level tools
Workflow automation saves time	Can feel overwhelming for small teams
Great integration ecosystem	Higher learning curve
Role-based dashboards	More expensive than SurveyMonkey
Supports offline surveys	Analytics less advanced than Qualtrics

Pricing

Alchemer pricing starts at $49/month for basic plans, with professional and enterprise packages available at higher tiers. Custom pricing is available for organizations with advanced needs.

Best For Mid-Sized Businesses Needing Flexibility

Alchemer is best suited for:

• Mid-Market Companies — requiring flexibility without enterprise-level costs.
  
• Agencies — running customized client feedback campaigns.
  
• Product Teams — integrating customer insights into development workflows.
  
• CX Leaders — who want survey responses tied to workflows.
  
• Field Research Teams — collecting offline feedback at events.
  

Use Alchemer’s automation workflows to instantly escalate negative survey responses. This ensures no dissatisfied customer slips through the cracks.

How to Use Alchemer for Customer Success Teams

Set up automated workflows that notify account managers when NPS or CSAT scores fall below a set threshold. This allows customer success teams to act before accounts churn.

Best Alternate Tool

If you prefer a simpler option with strong survey design but less workflow power, Typeform is a good alternative. Its conversational interface often leads to higher response rates.

14. Yotpo – VoC and Reviews for eCommerce

Yotpo is a VoC platform built specifically for eCommerce businesses. It focuses on customer reviews, ratings, and user-generated content to help online stores increase trust and sales. In many Yotpo reviews, businesses highlight how it integrates reviews with loyalty programs and marketing automation, making it a powerful all-in-one solution for online retail.

Key Features

Review & Rating Collection

Yotpo makes it easy to collect and display customer reviews and ratings on product pages, boosting conversion rates by leveraging social proof.

Visual User-Generated Content (UGC)

Customers can upload photos and videos with their reviews. This user-generated content increases engagement and adds authenticity to product listings.

Loyalty & Referral Programs

Yotpo allows brands to run customer loyalty programs and referral campaigns directly in the platform, turning satisfied customers into repeat buyers and advocates.

SMS & Email Marketing Integration

The platform integrates with marketing tools to send automated review requests and feedback prompts via email and SMS, ensuring higher participation rates.

eCommerce Integrations

Yotpo connects seamlessly with Shopify, Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud, making it one of the most eCommerce-friendly VoC tools available.

Pros & Cons

Pros	Cons
Strong eCommerce integrations	Can get expensive for advanced plans
Combines VoC with loyalty features	Less useful for non-retail industries
UGC boosts product trust	Complex setup for first-time users
Helps increase sales directly	Reporting not as advanced as Qualtrics
Supports SMS review requests	Some features locked behind higher tiers

Pricing

Yotpo pricing starts at $19/month for basic review collection. More advanced features like loyalty programs and SMS marketing are available in higher-tier plans or custom enterprise packages.

Best For eCommerce Brands Leveraging Customer Voices

Yotpo is best suited for:

• Shopify & WooCommerce Stores — adding product reviews quickly.
  
• D2C Brands — building loyalty programs alongside VoC.
  
• Retailers — using UGC to increase conversions.
  
• Small Online Shops — starting with affordable review collection.
  
• Enterprises — managing reviews across large product catalogs.
  

Pair Yotpo’s review requests via SMS with post-purchase campaigns. Customers are more likely to respond to mobile prompts than email, especially for quick reviews.

How to Use Yotpo for UGC Marketing

Encourage customers to upload product photos with reviews. Feature these on social media or product pages to create authentic content that drives higher engagement.

Best Alternate Tool

If you’re looking for broader reputation management across multiple channels (not just eCommerce), Birdeye is a stronger alternative. It focuses on multi-location businesses and online review aggregation.

15. Podium – Customer Messaging and Reviews for Local Businesses

Podium is a VoC platform customised for local businesses and service providers. It specializes in messaging, online reviews, and payment collection, making it a favorite among dentists, auto shops, real estate agencies, and other small-to-mid-sized service companies. In Podium reviews, users consistently highlight its strength in helping businesses collect more Google reviews and engage customers through SMS.

Key Features

Review Collection

Podium simplifies the process of asking customers for reviews on Google, Facebook, and industry-specific platforms. This directly improves online visibility and local SEO rankings.

Business Messaging

Podium centralizes customer communication by bringing together SMS, Facebook Messenger, Google Messages, and website chat into one inbox. This helps local businesses respond faster and more effectively.

Payments via Messaging

Customers can pay invoices through text messages, reducing friction and speeding up transactions. This feature is particularly helpful for service providers.

Customer Feedback Surveys

Podium enables businesses to send short, mobile-friendly surveys to capture sentiment right after service interactions.

Integration Ecosystem

Podium integrates with tools like QuickBooks, Salesforce, and dozens of industry-specific software solutions, making it adaptable to different business models.

Pros & Cons

Pros	Cons
Excellent for local businesses	Pricing is higher than SMB survey tools
Strong Google review collection	Limited advanced VoC analytics
Centralized messaging inbox	Focused mainly on service industries
SMS payments improve convenience	May be overkill for small solo operators
Boosts local SEO	Not built for enterprise-wide CX programs

Pricing

Podium pricing starts at $249/month, with higher-tier plans available for businesses needing more advanced features and integrations.

Best For Local Businesses Focusing on Reviews and Messaging

Podium is best suited for:

• Service Providers — such as dentists, auto repair shops, and salons.
  
• Local Retailers — boosting visibility with Google reviews.
  
• Real Estate Agents — centralizing customer communications.
  
• Healthcare Practices — capturing patient feedback via SMS.
  
• Multi-Location Franchises — managing reviews across locations.
  

Use Podium’s automated review requests immediately after a positive service interaction. Timing is critical—customers are far more likely to leave a review while the experience is fresh.

How to Use Podium for Local SEO

By automating Google review collection, Podium helps local businesses climb search rankings faster. Consistent positive reviews increase click-through rates from Google Maps and local search results.

Best Alternate Tool

If your business operates at scale across multiple regions, Birdeye is a stronger alternative. It offers more robust review aggregation and reputation management features for larger operations.

16. Birdeye – Reputation and VoC Platform for Multi-Location Businesses

Birdeye is a VoC and reputation management platform designed for businesses that operate across multiple locations. It helps companies collect reviews, manage customer feedback, and improve local SEO performance. In Birdeye reviews, users consistently note how it simplifies managing thousands of reviews and customer interactions from a single dashboard, making it a favorite for franchises and healthcare networks.

Key Features

Centralized Review Management

Birdeye aggregates reviews from Google, Facebook, Yelp, and 150+ other platforms into one interface. This makes it easier to monitor brand reputation across locations.

Multi-Location Dashboard

Enterprises with multiple outlets can track customer sentiment at the individual location level, identifying top performers and locations that need improvement.

Messaging & Surveys

Birdeye offers two-way messaging through SMS and webchat, as well as customizable surveys to capture customer sentiment in real time.

Local SEO Optimization

By helping businesses generate and manage reviews, Birdeye strengthens local search rankings, ensuring each location is more visible to potential customers.

AI-Powered Insights

The platform uses AI to analyze feedback trends, helping businesses detect recurring issues and opportunities for service improvement.

Pros & Cons

Pros	Cons
Great for franchises & multi-location brands	Higher price point for SMBs
Aggregates reviews from 150+ sites	Learning curve for full setup
Strong local SEO benefits	Custom pricing not transparent
AI-powered sentiment analysis	Can feel heavy for single-location businesses
Messaging + survey features included	Some advanced features require add-ons

Pricing

Birdeye pricing starts at $299/month, with enterprise-level plans customized for multi-location rollouts.

Best For Multi-Location Businesses Managing Reputation

Birdeye is best suited for:

• Franchises — managing hundreds of customer touchpoints at scale.
  
• Healthcare Networks — tracking patient experience across clinics.
  
• Retail Chains — analyzing location-by-location customer feedback.
  
• Hospitality Groups — improving guest satisfaction across properties.
  
• Enterprises — requiring reputation management alongside VoC insights.
  

Use Birdeye’s location-level reporting to identify top-performing branches. Sharing best practices from high-scoring outlets can quickly raise CX standards company-wide.

How to Use Birdeye for Healthcare Reviews

Healthcare providers can automate post-appointment surveys and review requests. This not only improves patient experience but also strengthens visibility in local healthcare directories and Google search results.

Best Alternate Tool

If you don’t need multi-location management but still want a strong review management platform, Podium is a better fit. It focuses on local service providers and offers more affordable pricing.

17. Reputation.com – Centralized VoC and Reputation Management

Reputation.com is an enterprise-grade VoC and reputation management platform designed to give organizations a single hub for managing online reviews, customer surveys, and brand sentiment. In Reputation.com reviews, enterprises often highlight its scalability across industries such as automotive, healthcare, and retail. It’s a common choice in Reputation.com vs Birdeye comparisons, with Reputation.com excelling at centralization for very large organizations.

Key Features

Centralized Reputation Dashboard

Reputation.com consolidates reviews, survey results, and social media sentiment into one interface, helping businesses manage their brand image at scale.

Review Generation & Monitoring

The platform automates review requests while monitoring ratings across Google, Yelp, Facebook, and other key platforms. This ensures enterprises never miss critical feedback.

VoC Surveys

Reputation.com includes survey tools to capture NPS, CSAT, and CES feedback. Results feed directly into dashboards for trend analysis.

Competitive Benchmarking

Businesses can compare their performance against competitors in the same industry, helping executives measure CX outcomes in a broader market context.

Advanced Analytics & AI Insights

The platform applies AI-driven sentiment analysis to highlight recurring issues and detect potential risks early, which is essential for brand protection.

Pros & Cons

Pros	Cons
Great for large enterprises	Custom pricing is opaque
Strong centralization of reviews	Setup can be complex
Benchmarking against competitors	Pricing may be high for SMBs
AI-powered sentiment insights	Not as lightweight as SMB tools
Industry-specific solutions	Focused more on reputation than product feedback

Pricing

Reputation.com follows a custom enterprise pricing model, often requiring larger budgets than SMB-oriented platforms like Podium or Birdeye.

Best For Large Enterprises Needing Centralized Reputation Management

Reputation.com is best suited for:

• Automotive Groups — managing dealer reviews across multiple regions.
  
• Healthcare Systems — tracking patient satisfaction across hospitals.
  
• Retail Enterprises — unifying feedback from stores nationwide.
  
• Hospitality Chains — consolidating guest experience insights.
  
• Executives — who need competitor benchmarking at scale.
  

Use Reputation.com’s competitive benchmarking to identify not only where your brand underperforms but also where you outperform competitors. Highlight those strengths in marketing campaigns.

How to Use Reputation.com for Automotive Dealerships

Automotive groups can automate review requests after service appointments or vehicle purchases. This strengthens dealership visibility in local searches and provides feedback to improve customer loyalty.

Best Alternate Tool

If your organization has fewer than 50 locations, Birdeye may be a more cost-effective alternative. It offers robust review management and VoC insights without the enterprise-level complexity.

18. Survicate – Agile Surveys for SaaS and Startups

Survicate is a lightweight yet powerful VoC tool designed for SaaS companies, startups, and marketing teams. It focuses on quick survey deployment, especially through website intercepts, mobile apps, and email campaigns. In Survicate reviews, users frequently praise its ease of use and strong integration ecosystem, which makes it a flexible choice for businesses that need customer feedback without the complexity of enterprise platforms.

Key Features

Website Intercept Surveys

Survicate allows you to trigger surveys based on user behavior, such as exit intent, time on site, or specific page views. This provides highly contextual insights.

NPS, CSAT & CES Surveys

The platform comes with templates for standard customer satisfaction surveys, making it easy for teams to measure loyalty and engagement consistently.

Multi-Channel Feedback

Surveys can be distributed across websites, in-app, via email, or through chat integrations. This ensures feedback collection fits seamlessly into customer journeys.

Integrations with CRMs & Marketing Tools

Survicate integrates with HubSpot, Intercom, Salesforce, and Slack, sending survey results directly into existing workflows without manual exports.

Advanced Targeting & Logic

Surveys can be personalized using logic jumps and targeting rules, ensuring only relevant questions are shown to users.

Pros & Cons

Pros	Cons
Great for SaaS and startups	Less powerful for enterprise use
Easy to set up and use	Analytics not as advanced as Qualtrics
Affordable pricing	Limited offline survey options
Strong integrations with marketing tools	Lacks advanced AI insights
Flexible targeting and triggers	May require add-ons for scale

Pricing

Survicate pricing starts at $89/month for small teams, with growth and enterprise packages offering advanced features at higher tiers.

Best For SaaS and Growing Businesses

Survicate is best suited for:

• SaaS Startups — collecting feedback during onboarding and churn events.
  
• Product Teams — embedding in-app surveys for feature validation.
  
• Marketing Teams — running website intercept surveys for campaign insights.
  
• Customer Success Teams — automating NPS surveys via CRM tools.
  
• SMBs — needing affordable VoC with strong integrations.
  

Use Survicate’s exit-intent surveys to ask customers why they didn’t convert. This is one of the fastest ways to uncover friction points in your funnel.

How to Use Survicate for SaaS Onboarding

Deploy short in-app surveys during the first week of a new user’s journey. Collecting early feedback helps product managers identify usability issues before churn risks increase.

Best Alternate Tool

If you need stronger predictive analytics alongside surveys, InMoment is a better alternative. It offers more advanced forecasting while Survicate excels at agility and ease of use.

19. Mopinion – Digital Feedback for Websites and Apps

Mopinion is a VoC tool built for digital-first businesses that want to capture customer feedback directly within websites, apps, and email campaigns. It’s widely used by enterprises and SaaS companies that prioritize user experience and conversion optimization. In Mopinion reviews, users highlight its powerful feedback widgets, customizable surveys, and analytics customised for digital teams.

Key Features

On-Site & In-App Feedback Widgets

Mopinion allows businesses to place feedback buttons, pop-ups, and embedded forms inside digital products. Customers can leave feedback while actively engaging, providing more relevant insights.

Real-Time Analytics Dashboard

Responses are visualized in a customizable dashboard with charts, sentiment analysis, and tagging. Teams can quickly spot trends and recurring issues.

Email Feedback Collection

Feedback can be embedded into transactional and marketing emails, allowing brands to capture sentiment post-purchase or after service interactions.

Advanced Targeting & Triggers

Surveys can be shown based on user behavior—like exit intent, cart abandonment, or time spent on a page—making feedback context-driven.

Integrations & APIs

Mopinion integrates with tools like Google Analytics, Jira, Slack, and Salesforce, ensuring VoC data flows seamlessly into daily workflows.

Pros & Cons

Pros	Cons
Great for websites & apps	Higher starting price
Strong targeting & triggers	Setup requires some technical effort
Centralized feedback dashboard	Not ideal for very small businesses
Flexible survey customization	Limited offline feedback options
Good integration ecosystem	Enterprise pricing can get expensive

Pricing

Mopinion pricing starts at $229/month, with enterprise plans available for organizations needing advanced features and multi-channel rollouts.

Best For Digital Teams Optimizing UX and Conversions

Mopinion is best suited for:

• Ecommerce Stores — capturing cart abandonment reasons directly.
  
• SaaS Companies — collecting feedback during in-app experiences.
  
• Marketing Teams — embedding surveys in email campaigns.
  
• UX Researchers — using targeted triggers for contextual insights.
  
• Enterprises — managing digital feedback across multiple products.
  

Use Mopinion’s cart abandonment feedback triggers to ask customers why they didn’t complete a purchase. These insights often reveal checkout friction you can fix immediately.

How to Use Mopinion for SaaS Apps

Set up in-app feedback widgets that appear when users access new features. This lets product managers measure satisfaction and adoption quickly.

Best Alternate Tool

If you want a more affordable, SMB-friendly version of on-site surveys, Survicate is a solid alternative. It offers many of the same targeting features at a lower entry price.

20. CustomerGauge – VoC for B2B Enterprises

CustomerGauge is a VoC platform built specifically for B2B organizations. Unlike many survey-first platforms, CustomerGauge connects customer feedback directly to revenue data, helping businesses measure the financial impact of customer experience. In CustomerGauge reviews, enterprises often emphasize its strength in account-based feedback and Net Promoter Score (NPS) tracking, making it a top choice in CustomerGauge vs Qualtrics comparisons for B2B scenarios.

Key Features

Account-Level Feedback

CustomerGauge captures feedback at the account level, which is essential for B2B companies managing multiple stakeholders per client. This ensures all decision-makers’ voices are represented.

Revenue-Linked NPS

The platform ties NPS results directly to revenue, helping executives see how customer sentiment correlates with account growth, churn, and expansion opportunities.

Multi-Channel Surveys

CustomerGauge supports surveys via email, web, SMS, and phone, ensuring flexibility across different B2B communication channels.

Closed-Loop Feedback Workflows

Negative responses trigger alerts and follow-up workflows, ensuring at-risk accounts are contacted quickly by account managers.

Reporting & Benchmarking

CustomerGauge provides detailed reporting, including benchmarks that allow enterprises to compare CX performance against other B2B companies.

Pros & Cons

Pros	Cons
Purpose-built for B2B	Expensive compared to SMB tools
Revenue-linked NPS insights	Limited appeal for B2C companies
Strong closed-loop workflows	Requires training for best use
Account-based reporting	Setup can take time
Benchmarking for B2B industries	No gamification or lightweight features

Pricing

CustomerGauge pricing is custom-quoted, typically targeting mid-to-large B2B enterprises with annual contracts.

Best For B2B Enterprises Focused on Account Retention

CustomerGauge is best suited for:

• B2B SaaS Companies — needing account-level NPS tracking.
  
• Manufacturing Firms — managing complex client relationships.
  
• Telecoms & IT Providers — handling large enterprise accounts.
  
• Enterprise Account Managers — connecting feedback to revenue impact.
  
• Executives — aligning CX metrics with financial performance.
  

Use CustomerGauge’s revenue-linked NPS to identify at-risk accounts with high contract values. Prioritize those follow-ups first to protect revenue impact.

How to Use CustomerGauge for Expansion Opportunities

Run NPS surveys across existing accounts and segment promoters. Account managers can then target those promoters for upsell and referral campaigns.

Best Alternate Tool

If you’re a smaller B2B company looking for affordability and agility, AskNicely is a solid alternative. It focuses on NPS but is lighter and faster to deploy.

Why These 20 Voice of Customer Tools Matter

Customer expectations are higher than ever, and companies that ignore customer feedback risk falling behind. The 20 tools we covered—from enterprise giants like Qualtrics and Medallia to SMB-friendly platforms like SurveyMonkey and Podium—give businesses of all sizes the ability to listen, measure, and act on customer sentiment.

Whether your goal is to improve NPS, increase online reviews, or understand customer behavior on digital platforms, the right VoC tool can directly impact retention and revenue.

How Pearl Lemon Experiences Can Power Your VoC Strategy

At Pearl Lemon Experiences, we specialize in helping businesses harness customer feedback to create unforgettable experiences. We don’t just recommend VoC tools—we implement them strategically to align with your goals.

Our team can help you:

• Choose the right VoC platform for your industry and budget.
  
• Set up surveys, workflows, and dashboards that deliver actionable insights.
  
• Train your staff to use VoC data effectively.
  
• Connect customer feedback directly to revenue outcomes.
  

Ready to take control of your customer experience strategy? Schedule a consultation with our team today and see how we can help you turn customer voices into long-term loyalty.

FAQs

1. What industries benefit most from Voice of Customer tools?
VoC tools are valuable for SaaS, eCommerce, hospitality, healthcare, retail, and service-based businesses. Pearl Lemon Experiences helps adapt them to your industry-specific needs.

2. How can Pearl Lemon Experiences support our VoC implementation?
We work with you to select the right platform, set up workflows, and train your team so customer feedback becomes a practical asset for decision-making.

3. Do you provide VoC consulting for small businesses?
Yes. We help startups and small businesses use tools like Typeform, SurveyMonkey, and Podium to gather insights cost-effectively.

4. Can VoC services improve customer loyalty?
Absolutely. By identifying pain points and acting on customer feedback, businesses can significantly improve retention and repeat purchases.

5. How do you integrate VoC tools with existing systems?
We specialize in connecting platforms like Salesforce, HubSpot, and Zendesk with VoC tools so customer data flows seamlessly into your daily workflows.

6. Do you offer ongoing support after tool setup?
Yes. Pearl Lemon Experiences provides continuous optimization, reporting, and strategy sessions to ensure your VoC program keeps delivering results.

7. What’s the difference between VoC for B2B and B2C companies?
B2B VoC focuses on account-level feedback and revenue linkage, while B2C VoC focuses more on transaction-level surveys, reviews, and experience tracking. We design strategies for both.

8. How quickly can VoC insights show measurable results?
Many businesses see improvements in customer satisfaction and engagement within the first 90 days of implementing a structured VoC program.

9. Can VoC programs improve online reputation?
Yes. By combining review management tools like Birdeye or Podium with surveys, we help businesses strengthen visibility and trust across digital platforms.

10. Why choose Pearl Lemon Experiences for VoC services?
Because we don’t just deploy software—we build a strategy around it. Our focus is on aligning VoC insights with your customer journey and business goals to maximize impact.