Consumers are being inundated with impersonal marketing and communication efforts more and more in the modern digital age. In this situation, engaging in non-traditional marketing strategies and including them in your 360° campaign to maximise outcomes is crucial. Brand activations are a type of unconventional marketing technique.
A company can share a special experience with customers through brand activation to highlight a product’s benefits and characteristics. Compared to a 30-second TV commercial or web banner, these experiences have a far longer attention span.
Additionally, under these circumstances, the customers decide to give your brand their time. This marketing strategy can favourably change consumer behaviour because it is less invasive and more comprehensive.
Brand activations call for the execution of an action plan that outlines the interactions and images required to project the intended brand identity. To offer an experience that is not just satisfying but also memorable, you must ensure that your interactions support your brand strategy in addition to defining it.
If your brand is new, it’s likely that you already know your target market, but they may not be familiar with you. You need to accomplish something noteworthy and ignite interest in your brand to spread the word and increase brand recognition.
You must engage your target audience and establish a real connection with them. Bringing your brand to life, or activating it, is the greatest method to achieve this. You can connect with your audience and influence how they view you.
Did you know that most brand strategies are not carried out properly?
Statistics show that almost two-thirds of UK brands underutilise their data and restrict its impact by concentrating on generic analysis activations rather than more specialised strategies.
However, you don’t need to worry about this. We can help you tackle it.
At Pearl Lemon Experiences, we are acutely aware of the necessity for these brands to be acknowledged as thought leaders and innovators in their industry, as well as the potential of brand resonance to arouse interest, spark dialogue, and create strong emotional bonds with their target audiences.
Get in touch with us to learn more about our services.
In today’s cutthroat marketplace, brands have a variety of strategies at their disposal to stand out. Some of the most successful forms of brand activation are:
An experiential marketing tactic, often referred to as engagement marketing, focuses on evoking strong feelings and emotions in the consumer to help them relate to your company. It entails developing interactive, immersive experiences that highlight the company’s principles to connect with, engage, and pique the interest of a brand’s target audience.
Consumers that participate in experiential marketing campaigns remember the brand more because they had an authentic encounter. The difficult part is figuring out what thrills or moves your customer so you can design an experience that will evoke the appropriate emotions and ensure that they never forget this brand encounter.
One of the most popular brand activation methods is sample campaigns. Simple interaction with clients to encourage free product trials in the hopes that customers will enjoy the product enough to make a purchase is their goal. Sampling enables brands with few resources to communicate with customers directly. Larger brands have the chance to create distinctive experiences and stronger resonance with their target audience.
Successful sample campaigns require brands to engage with consumers appropriately without coming across as trying to sell them something. The goal is to discover a method for arousing their interest so that they truly desire to attempt the goods.
Let’s face it, starting from scratch to plan an event is expensive and impossible for everyone. For this reason, businesses have begun utilising events and reputable trade exhibits to activate their brands.
Industry events are an excellent chance to raise brand exposure, whether you reserve a space to erect a distinctive stand or offer an online lecture. They make a perfect setting for sampling programmes and experiential marketing activities.
Consumers can choose one brand in a department store over other, thanks to in-store retail marketing activations. By emphasising the various emotions that users of the product will experience, they highlight the brand and improve its reputation. Instead of just listing its features, they give the product emotions and a lifestyle.
We put all of our knowledge into practice. Finding the strategies and opportunities that will help you genuinely matter to us, no matter where your audience is.
We support brands in creating enduring connections. We contact people via every touch point to transform hearts and minds through artfully designed print, digital, or experiences in person or online.
Now that your brand has been established and your proposition is solid, it’s time to take off. We assist you in spreading the word about your brand, regardless of the target audience or touchpoint.
We will develop strategic social media campaigns and phased communications to help raise genuine brand recognition, define your brand personality, and grow your profile—organically.
At Pearl Lemon Experiences, we devise method-driven, methodically thought-out approaches. With the help of our experience in event management and technical production, we can create efficient, effective working partnerships for our clients.
Since we are an experience-oriented firm, we have a unique perspective on event projects. We would be delighted to collaborate with you on any upcoming activation, experiential marketing activity, press day, or brand event, whether through an agency or directly with your communications department.
Get in touch with us to grow your brand!
Instead of only emphasising the product or service, a brand activation agency concentrates on forging a real connection with the consumer.
A well-chosen, persuasive, and rational justification for doing is a hallmark of effective activation campaigns. Since humans are instinctual and emotional, our decisions are influenced by various subliminal cues and impulses.
Our experts oversee the planning, executing, and communication marketing plans to build a company or product’s brand.
Get in touch today, so we can discuss your needs,
your business, your hopes for the future and
just how Pearl Lemon Experiences can help you.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Contact Us!